PODCAST ADS
Turn listeners into customers with podcast ads
Podcast ads for businesses of all sizes.
Whether you’re a long-time podcast advertiser or just starting to build your first campaign, you’ll find the tools and solutions you’re looking for on Spotify. Learn where your ads can run and explore our premium content, creative services, and resources for getting started.
Why invest in podcast advertising?
Wondering if you should be investing in podcast ads for your business?
If you want to build brand awareness, improve your marketing returns, get actionable data, and be a creative leader in your industry, then podcasting advertising is for you.
Podcast listeners are consuming more content than ever before, with 28% (80 million) of Americans tuning into at least one podcast every week. Advertising on podcasts is your chance to pop up during these moments when listeners are highly immersed, without visual distractions.
The podcast industry is growing rapidly, with content creation and listenership growing year-over-year. Now is your chance to be a part of it.
Podcast advertising rates are competitive but make for a worthy investment. This is largely down to the established trust between host and listener, which—as Spotify and Neuro-Insight’s collaborative study, Sonic Science, revealed—is passed on to brands endorsed by the host. The study also found that podcasts provide +16% higher ad engagement compared to all other media.
In November 2021, Edison Research revealed 65% of ‘super listeners’ (a survey of 1,000 people who listen to podcasts for more than five hours per week) typically purchased products after hearing an advertisement on a podcast.
Two simple, scalable ways to buy podcast ads.
Spotify Audience Network
Scale your podcast campaign with audience-based buying across the Spotify Audience Network. Manage campaigns yourself on Spotify Ad Studio or reach out to our team to get started.
Explore audience-based podcast buying
Build and run campaigns yourself with Spotify Ad Studio.
The easiest way to start running podcast ads is with our self-serve advertising channel, Ad Studio. Create and manage podcast campaigns that engage listeners, scale your reach with the Spotify Audience Network, and help grow your business. Get started for as little as $500 per campaign.
Producing podcast ads on Ad Studio is easy. And free.
Watch the video and find out how to create a podcast ad.
Case studies
When TWO MEN AND A TRUCK™, a national moving company based in Michigan, ran podcast ads on the Spotify Audience Network, they engaged their target audience and found new customers.
Get actionable insights with Streaming Ad Insertion.
Our cutting-edge technology ensures you receive accurate insights as quickly as possible. Based on these insights, fine-tune your marketing campaigns to make each one even more powerful than the one before it.
Gain reliable insights from your ads with every exposure. Each time your ad plays, you gain vital campaign metrics, including:
- Impressions: Total number of ads served
- Reach: Number of people who heard your ads
- Frequency: How many times the same listener listened to your ad
- Audio Completion Rate: Percentage of listeners who heard your ad through to the end
Successful podcast advertisers know the value of reaching exactly the right audience. Follow in their footsteps, and discover new audiences you may have never thought about tapping into by entering into the world of podcast advertising.
Ready to run podcast ads?
*Note: Not available for Ad Studio advertisers at this time. Buying options vary by advertising channel. Learn more about options for self-serve advertisers in the Ad Studio help center.
1 eMarketer, August 2021 2 eMarketer, April 2021 3 Edison Research, The Infinite Dial 2020, US 5 Nielsen Scarborough Podcast Buying Power, May 2021
