Digital transformation looks different for every business, but at its core, it means altering how a company operates with
the addition of technology and with the goals of improving the customer experience and the workplace. This one-day course
will teach you about this concept, and what companies in different industries are doing, as well as best practices
so you can do it yourself.
At the end of this workshop, you will be able to:
- Define digital transformation
- Understand why it matters
- Pinpoint which businesses are succeeding and how they are doing it
- Get started on your own company’s digital strategy
How to Use This Guide
Session One: Course Overview
Session Two: Digital Transformation – What Is It? Why Does It Matter?
Defining Digital Transformation
Session Three: Where Do We Start?
Start Thinking About Changes
Questions to Ask
Session Four: Who Is Doing It Well?
Mistakes That Can be Made
Case Study Review
Case Study 1: Netflix
Case Study 2: Domino’s
Case Study 3: The Washington Post
Case Study 4: Air New Zealand
Case Study 5: Town of Cary, North Carolina
Session Five: Awareness Is The First Step
Use Technology to Build on Success
Session Six: Let’s Do This
Things to Keep in Mind
Session Seven: Make A Plan
Digital Transformation Plan
Personal Action Plan
Recommended Reading List
Pre- and Post- Assessment Answer Keys