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Growth Hacking


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The term “growth hacker” was created by Sean Ellis in 2010. He used the phrase in a blog post seeking people to take over the rapid-growth systems he was creating for start-up companies.The first step in successful growth hacking is accepting that it is not marketing. It has a mindset, processes, skills and systems of its own.

This one-day course will teach you how to:

  • Identify the growth hacking mindset
  • Recognize the differences between growth hacking and marketing
  • Identify the customer need your business can fill
  • Create and implement product placement and services to fit the need
  • Learn and practice techniques
  • Review and practice marketing strategies
  • Identify the essentials of conversion and optimization
  • Create your own plan

This comprehensive, engaging content has been packaged into a number of different training components, including an instructor’s guide, PowerPoint slides, quick reference guide, marketing advertorial and much more.

You can download a free sample right now!

Session One: Course Overview

Course Overview

Learning Objectives


Pre-Course Assessment

Session Two: Learning the Mindset

Growth Hacking Defined

Mantras of a Growth Hacker

Making Connections: A Growth Recipe

Session Three: Framing the Need

The Relationship

Understanding Your Customers

Making Connections: Who, What, How

Product Market Fit (PMF)

Making Connections: What Do You Know?

Understanding Your Company

Making Connections: Inviting and Using Feedback

Session Four: Making the Match

Making the Match in Growth Hacking

Relationships Reviewed

Making Connections: Get the FAQs

Building an Effective Audience

Making Connections: An Enduring Outlook

Elements of Negotiation

Social and Emotional Intelligence

Making Connections: Positive Outcome

Unique Selling Proposition (USP)

Making Connections: Your USP

Session Five: Going Live

Process Steps

Making Connections: Workplan Development

Reaching Customers

Making Connections: Making it Look Good

Making Connections: Getting Noticed

Creating a Project Plan

Making Connections: Creating a Plan for Success

Your Growth Hacking Outline

Session Six: Maximizing Results

The Path to Growth Hacking Success

Defining Success

Learning to Experiment

Making Connections: A Trial

Session Seven: Optimizing and Moving Forward


Ingredients for Optimization

Examining your Ingredients

Making Connections: Task Check

Resources and Inspiration

Searching for More Information Activity

Personal Action Plan

Course Summary

Recommended Reading List

Post-Course Assessment

Pre- and Post-Course Assessment Answer Keys

Pre-Course Assessment

Post- Course Assessment

Assignment Answer Keys

Session Two: Learning the Mindset

Session Four: Making the Match

Everything you need to deliver amazing training

Each courseware title is a trainers' kit that comes with the following course components:

Instructor Guide

Velsoft Instructor Guides are the core of each training course. Our Instructor Guides lay out the training in simple, easy-to-follow instructions. You can also customize the Instructor Guides in order to personalize your training.

Student Manual

Each Instructor Guide - for each course - is paired with a Student Manual that you can present to your participants. This customizable Student Manual gives each participant the ?student? version of the course you will be teaching.

Exercise Workbook

Velsoft offers an Exercise Workbook (also customizable) that is specific to the course you are offering. You can choose whether this is something you would like to present to your students.

Sample Files

Pre-made Sample Exercise Files are provided for use with the Lab Workbook so that you, as the trainer, do not have to prepare activity working files.

PowerPoint Deck

Courseware from Velsoft is designed to give you everything you need for use in the classroom or for your workshop. This includes the PowerPoint versions of all the courses, prepared for you in advance.

Quick Reference Guide

Quick Reference Guides are a favorite tool for trainers to provide to their learners. Each Quick Reference Guide summarizes the most important elements in each courseware title down to two pages.

Fully Customizable

Make any changes you like including easily taking our branding off and replacing it with yours.

Unlimited Users

Train as many participants at your location as you like - forever!

Unlimited Printing Rights

Print-on-demand only what you need for as many participants with no limits.

No Annual Renewal Fees

One-off pricing. Never pay again to use the materials.


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