Fully Customizable Courseware For Trainers
Social Media and Your Business
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In social media marketing, the rule of thumb is that if industry customers are actively participating in social media, the businesses that seek their patronage ought to have a presence on social media as well. In this two-day, intensive Marketing with Social Media training course, participants will learn how to effectively use social media, how it fits within their marketing strategy, and how to leverage social media to promote their business.
Topics covered in Social Media Marketing Skills for Beginners include: developing a social media strategy and incorporating it into your marketing efforts; building an effective social media team that’s not prone to wasting time browsing; analyzing the strengths and weaknesses of your social media efforts, to improve them; knowledge of the major social media platforms and their varied functionalities; and how to incorporate quality content and blogging into your social media activities.
This social media marketing courseware teaches essential basic skills and is completely customizable. Each Velsoft Training Materials package comes complete with an instructor guide, student manual, PowerPoint slides, quick reference guide, and much more.
How to Use This Guide
Session One: Course Overview
Session Two: Getting Started
What is Social Media?
Pre-Assignment Review
Session Three: Understanding the Marketing Mix
The Five P’s and Social Media
Exercise Your Muscle
Session Four: Developing a Social Media Plan
Things to Think About
Utilization Guidelines
Expanding Your Digital Presence
What’s the Value?
Session Five: Building Your Social Media Team
Building the Team
The Community
Session Six: Using Social Media to Build Internal Communities
Does it Mean Everyone is Online All the Time?
Make it Work
Session Seven: Analyzing Your Impact with Metrics
Useful Metrics
Understanding Metrics
Timing is Everything
Session Eight: Keeping on Top of the Trends
Session Nine: Damage Control
That’s Not Good!
Get Smart
Session Ten: Using Facebook
Getting Started
Building Your Community
Taking it Further
Session Eleven: Using LinkedIn
LinkedIn Essentials
Setting Up Your Account
Getting Connected
Session Twelve: Using Twitter
Tweeting
Making it Memorable
Using Lists
Session Thirteen: Building a Blog
Should I Be Blogging?
Blog Rules
Help People Find You
What Will I Write About?
Planning Your Blog
Vlogs and YouTube
Session Fourteen: Using Specialty Sites
Session Fifteen: Using Social Media Management Tools
Session Sixteen: Launching Your Plan
Pulling Everything Together
Preparing for Delivery or Upgrade
Recommended Reading List
Post-Course Assessment
Pre- and Post-Assessment Answer Keys
Personal Action Plan
Everything you need to deliver amazing training
Each courseware title is a trainers' kit that comes with the following course components:
Instructor Guide
Velsoft Instructor Guides are the core of each training course. Our Instructor Guides lay out the training in simple, easy-to-follow instructions. You can also customize the Instructor Guides in order to personalize your training.
Student Manual
Each Instructor Guide - for each course - is paired with a Student Manual that you can present to your participants. This customizable Student Manual gives each participant the ?student? version of the course you will be teaching.
PowerPoint Deck
Courseware from Velsoft is designed to give you everything you need for use in the classroom or for your workshop. This includes the PowerPoint versions of all the courses, prepared for you in advance.
Quick Reference Guide
Quick Reference Guides are a favorite tool for trainers to provide to their learners. Each Quick Reference Guide summarizes the most important elements in each courseware title down to two pages.
Fully Customizable
Make any changes you like including easily taking our branding off and replacing it with yours.
Unlimited Users
Train as many participants at your location as you like - forever!
Unlimited Printing Rights
Print-on-demand only what you need for as many participants with no limits.
No Annual Renewal Fees
One-off pricing. Never pay again to use the materials.
