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Influence and Persuasion

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How to Use This Guide

Session One: Course Overview

Session Two: Understanding Persuasion

How Persuasion Works

Pre-Assignment Review

Session Three: Preparing to Persuade

Pushing and Pulling

Communicating with Confidence

Frame of Reference

Session Four: Getting Off on the Right Foot

Building Rapport

Matching and Mirroring

Pacing

Leading

Session Five: Presentation Strategies

Five Points for Any Presentation

Preparing with the Five S Pattern

Session Six: Using Stories to Persuade

The Importance of Story

Storytelling Time

Session Seven: Using Neuro Linguistic Programming

Defining Neuro Linguistic Programming

A Brief History

Understanding Common NLP Terms

Embedding Positive or Negative Commands

Influencing Outcomes

Recommended Reading List

Post-Course Assessment

Pre- and Post-Assessment Answer Keys

Personal Action Plan

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