Fully Customizable Courseware For Trainers

Digital Transformation: Communication and Sales Channels

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$495.00

Communication and Sales Channels explores the options available to businesses for reaching, engaging and connecting with consumers. This one-day course will ensure participants understand the importance of understanding the company’s customer, and the value of prioritizing them throughout a digital transformation process.

It teaches participants how to determine the best ways to reach an organization’s target audience, arming them with the skills to ensure they are leveraging technology effectively to communicate and sell.

Each participant will leave with the tools to map out customers’ interactions with the business and determine how those touchpoints can be improved.

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Session One: Course Overview

Course Overview

Learning Objectives

Pre-Assignment

Pre-Course Assessment

Session Two: Communicating With Business Audiences

The Business Audience

Reaching Audiences Through Technology

Session Three: Customer Communication and Connection

Sticking With What Works

Session Four: Customer Experience

Defining Customer Experience

Transforming the Digital Customer Experience

The Digital Customer Value Proposition

Session Five: Customer Journey Mapping

Understanding the Customer Journey in the Digital Age

Building the Customer Journey

Session Six: Digital Marketing Overview

Defining Digital Marketing

Where to Start

Pre-Assignment Review

Measuring Outcomes

Session Seven: Social Media and Influencer Marketing

Staying on Top of Social Media Trends

Managing Online Reputation and Customer Feedback

The Power of Influencers

Content Marketing

Case Study: Dulux

Session Eight: Digital Sales

Transitioning to Digital Sales

The Role of The Salesperson

Choosing To Adapt

Session Nine: Overcoming Customer Challenges

Challenges to Consider

Personal Action Plan

Course Summary

Recommended Reading List

Post-Course Assessment

Pre- and Post-Course Assessment Answer Keys

Pre-Course Assessment

Post-Course Assessment

Assignment Answer Key

Session Seven: Social Media and Influencer Marketing

Everything you need to deliver amazing training

Each courseware title is a trainers' kit that comes with the following course components:

Instructor Guide

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Student Manual

Each Instructor Guide - for each course - is paired with a Student Manual that you can present to your participants. This customizable Student Manual gives each participant the ?student? version of the course you will be teaching.

PowerPoint Deck

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Quick Reference Guide

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Make any changes you like including easily taking our branding off and replacing it with yours.

Unlimited Users

Train as many participants at your location as you like - forever!

Unlimited Printing Rights

Print-on-demand only what you need for as many participants with no limits.

No Annual Renewal Fees

One-off pricing. Never pay again to use the materials.

Choose from 81 courses available in Articulate Storyline (.story) format.

  • Social Selling for Small Businesses
  • 10 Minute Presentation
  • Successfully Managing Change
  • Performance Management: Managing Employee Performance
  • Building Better Teams
  • Anger Management: Understanding Anger
  • Conflict Resolution: Getting Along in the Workplace
  • Hiring for Success: Behavioral Interviewing Techniques
  • Creating a Top Notch Talent Management Program
  • Conducting Effective Performance Reviews
  • Stress Management
  • Managing Customer Service
  • Closing the Generation Gap in the Workplace
  • Accounting Skills for the New Supervisor
  • Onboarding: The Essential Rules for a Successful Onboarding Program
  • Employee Recognition: Appreciating Your Workforce
  • Creativity In The Workplace
  • Diversity, Equity, and Inclusion
  • Unconscious Bias
  • Becoming Management Material
  • Coaching and Mentoring
  • Motivation Training: Motivating Your Workforce
  • The ABCs of Supervising Others
  • The Professional Supervisor
  • Delegation: The Art of Delegating Effectively
  • Team Building: Developing High Performance Teams
  • Meeting Management: The Art of Making Meetings Work
  • Leadership Skills for Supervisors
  • Managing Difficult Conversations
  • Giving Effective Feedback
  • Managing the Virtual Workplace
  • Managing Across Cultures
  • Women Leadership: Owning Your Strengths and Skills
  • Dealing With Difficult People
  • Vendor Management Essentials
  • How to Become a Leader with Integrity
  • Corrective Action
  • Project Management Principles and Performance Domains
  • Advanced Writing Skills
  • Public Speaking: Presentation Survival School
  • Emotional Intelligence
  • Communication Strategies
  • Critical Elements of Customer Service
  • Skills for the New Employee
  • Business Etiquette: Gaining that Extra Edge
  • Conquering Your Fear of Speaking in Public
  • Time Management
  • Business Writing That Works
  • Critical Thinking
  • Goal Setting
  • Personal Brand: Maximizing Personal Impact
  • Self Leadership
  • Managing Pressure and Maintaining Balance
  • Active Listening
  • Fostering Innovation
  • Delivering Dynamic Virtual Presentations
  • Entrepreneurship 101
  • Workplace Harassment: What It is and What to Do About It
  • Workplace Violence: How to Manage Anger and Violence in the Workplace
  • Lean Process Improvement
  • Employee Accountability
  • Disability Awareness: Working with People with Disabilities
  • Crisis Management
  • Strategic Planning
  • Continuous Improvement with Lean
  • Creating a Positive Work Environment
  • Developing a Safety Procedures Manual
  • Beyond Workplace Politics
  • Digital Transformation
  • GDPR Readiness: Creating a Data Privacy Plan
  • Cybersecurity Fundamentals
  • Respect In The Workplace
  • Advanced Skills for the Practical Trainer
  • Facilitation Skills
  • Survival Skills for the New Trainer
  • Using Activities to Make Training Fun
  • Developing a Training Needs Analysis
  • Measuring Training Results
  • Risk Management
  • Safety in the Workplace

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