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Conference and Event Management


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Conference and Event Management is not easily mastered, and it takes plenty of creativity to design an event that is memorable and meaningful. It also takes careful attention to detail, adaptability, effective delegating, and a lot of work. While this two-day training course is specifically for corporate event planning, the elements here can also be applied to more personal event planning, such as anniversaries, birthday gatherings, weddings, etc.

Learning objectives for this training course include: planning a complete corporate event, including an agenda, budget, goals, venue, audience, food, and whatever else your client needs; keeping your event on budget; designing an advertising and marketing plan that includes a comprehensive use of media, take-aways, and/or swag bags; determining whether partners, sponsors, and volunteers can help to make your event unforgettable; creating an atmosphere of service that delegates will remember; selecting speakers and a master of ceremonies to add impact to your event; creating a diversity plan; evaluating the process once the event is wrapped up.

Our Conference and Event Management training materials package includes everything a trainer needs to coordinate a successful training event! Your one-time courseware purchase provides you with customizable, easy to use materials, and unlimited print on demand and teaching opportunities. Don’t delay ? get ready to deliver Conference and Event Management.

How to Use This Guide

Session One: Course Overview

Session Two: Event Planning Essentials

Identifying Key Event Elements

Setting Goals and Objectives

Getting Organized

Session Three: Budgeting Basics

Pre-Assignment Review

The Real Budget

Getting Strict About the Budget

Session Four: Using the Committee Approach

Getting the Right People Doing the Right Things

Doing Delegation Right

Session Five: Connecting with Partners and Sponsors

Benefits of Support

Step Up and Ask!

Session Six: Advertising and Marketing

Getting the Word Out

The “Touch” Factor

Take-Away Planning

Session Seven: Selecting the Venue

Session Eight: Feeding the Masses

Setting up the Menu

Finding Food Solutions

Session Nine: Business Etiquette Basics

Don’t Be Afraid!

The Edge of Etiquette

Think Space!

Session Ten: Celebrating Diversity

What Does It Mean?

Diversity Assessment

Session Eleven: Creating an Atmosphere of Service

Introduction to Customer Service

Critical Elements of Customer Service

Session Twelve: Selecting Speakers and a Master of Ceremonies

People in Your Event

People in Practice

Session Thirteen: Managing Contracts

Session Fourteen: Gathering Feedback

Gathering Feedback from Delegates

Gathering Feedback from the Client

Designing Feedback

Session Fifteen: Adding the Finishing Touches

Session Sixteen: Event Day Roles

Things to Do

Managing Your Image

Session Seventeen: Closing the Event

Creating the Conference Report

Holding the Post-Event Meeting and Thanking Those Involved

Session Eighteen: Practicing Planning

Creating an Event Plan Draft


Recommended Reading List

Post-Course Assessment

Pre- and Post-Assessment Answer Keys

Personal Action Plan

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