The internet has changed the way that we work, live, shop, and play. This one-day Building an Online Business course walks’students through the process of planning and launching their own online business.
Workshop participants will learn how to: identify opportunities for an online business; find resources to support an online business; create a business strategy that includes a business plan, budget, and marketing plan; begin setting up a website, mobile presence, and storefront with e-commerce support; decide whether or not an online business can benefit from joining an online marketplace; and market an online business using social media and the internet.
Everything needed for a successful online business workshop is right here. We’ve done all the preparation work in the form of an instructor guide, PowerPoint slides, marketing advertorial, handouts, assessments, and more. If you’re looking for blended learning, contact one of our training consultants today for more information about the eLearning version of this course.
How to Use This Guide
Session One: Course Overview
Session Two: How Online Businesses Can Benefit You
Session Three: Laying the Groundwork
Who Are You?
Session Four: Creating a Business Plan
Creating a Business Plan
Sample Business Plan
Session Five: Breaking Down the Plan
Creating a Marketing Plan
Creating Financial Projections
Raising Startup Capital with Crowdfunding
Session Six: Building Your Online Business
The Basic Elements
Creating a Website
Checking Out the Sites, Part One
Creating a Mobile Presence
Checking Out the Sites, Part Two
Joining Online Marketplaces
Session Seven: Internet Marketing Basics
Social Media Strategies for Success
Recommended Reading List
Pre- and Post-Assessment Answer Keys
Personal Action Plan
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