Fully Customizable Courseware For Trainers
Building a Brand on Social Media
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Your brand speaks for your company and its products and/or services. In today’s online-focused world, it’s important that your brand has a definitive, consistent, and responsive presence.
This one-day Building a Brand on Social Media training package is an essential addition to your internet marketing and social media course offerings. We’ve designed an interactive program that will teach participants how to build, implement, review, and revise a social media branding strategy.
Topics include key strategy elements, hot social media platforms, brand-focused messages, and social media guidelines. Download a sample today and see how easy it can be to present your next social media branding workshop.
The Building a Brand on Social Media courseware contains an instructor’s guide (with icebreakers, activities, and training tips), student manual, PowerPoint slides, handouts, and more
How to Use This Guide
Session One: Course Overview
Session Two: Defining the Terms
What is Branding?
What is Social Media?
Session Three: Building Your Social Media Branding Strategy
Key Ingredients for Your Branding Strategy
Pre-Assignment Review
Session Four: Identifying Your Social Media Audience
Session Five: The Key Social Media Platforms
Choosing the Right Platform for Your Brand
Making Connections
Looking at the Options
Session Six: Creating Brand-Focused Messages
What’s In a Message?
Making Connections
Dealing with Negative Feedback
Session Seven: Building Customer Trust
Making Connections
Session Eight: Developing a Communication Strategy
Developing Social Media Guidelines for Your Brand
Making Connections
Letting Others Speak For You
Session Nine: Reviewing and Revising
Recommended Reading List
Post-Course Assessment
Pre- and Post-Assessment Answer Keys
Personal Action Plan
Everything you need to deliver amazing training
Each courseware title is a trainers' kit that comes with the following course components:
Instructor Guide
Velsoft Instructor Guides are the core of each training course. Our Instructor Guides lay out the training in simple, easy-to-follow instructions. You can also customize the Instructor Guides in order to personalize your training.
Student Manual
Each Instructor Guide - for each course - is paired with a Student Manual that you can present to your participants. This customizable Student Manual gives each participant the ?student? version of the course you will be teaching.
PowerPoint Deck
Courseware from Velsoft is designed to give you everything you need for use in the classroom or for your workshop. This includes the PowerPoint versions of all the courses, prepared for you in advance.
Quick Reference Guide
Quick Reference Guides are a favorite tool for trainers to provide to their learners. Each Quick Reference Guide summarizes the most important elements in each courseware title down to two pages.
Fully Customizable
Make any changes you like including easily taking our branding off and replacing it with yours.
Unlimited Users
Train as many participants at your location as you like - forever!
Unlimited Printing Rights
Print-on-demand only what you need for as many participants with no limits.
No Annual Renewal Fees
One-off pricing. Never pay again to use the materials.
