Careers at Velsoft

National Sales Director

New Glasgow, Nova Scotia

Location: Hybrid                   |                   Type: Permanent

Velsoft is seeking a dynamic and results-oriented National Sales Director to lead our inside and outside sales teams. The National Sales Director will be responsible for developing and implementing sales strategies to drive revenue growth and expand our market presence. This role requires strong leadership skills, strategic thinking, and a passion for driving sales success.


We see a National Sales Director as being responsible for leading their sales team to meet and exceed goals. The essential duties include hiring, developing members of the company’s talent pool as well as training them on various techniques that are needed to reach set KPIs and gross profit targets.

In addition to the above, the National Sales Director will also be responsible for the following:

  • Motivating and inspiring team members to meet sales targets that match the company’s goals
  • Training and orienting new hires
  • Creating good rapport with customers to develop and maintain existing and fostering net new relationships
  • Giving detailed customer presentations on proposals and acting as the public face of the company’s sales force
  • Publicly presenting the core competencies at partner & trade show events
  • Developing and communicating revenue targets to management, and individual sales goals to the sales team & upper management
  • Establishing weekly, monthly, and yearly targets to act as a guideline that enables measurement of individual and group performance.


  • Maintaining accuracy of forward-looking forecasts.
  • Maintaining accuracy of entries in our CRM.
  • Making suggestions for continuous improvement in sales execution.
  • Encouraging, creation and maintenance of pursuit plans.
  • Maintain awareness of revenue / margin / budgets to find means of optimizing programs and profitability.


  • Driving new business opportunities, vendor lead programs and referrals.
  • Sales of product / Professional Services / Managed Services.
  • Drive new market segments (with the CTO).
  • Maintain awareness of competition.
  • Drive expansion within the existing customer base.
  • Look for and pursue partnership opportunities with Vendors or other Non-competitive VAR’s.
  • Contribute with the Executive Team on Company goals and strategies.
  • Attend trade shows to find areas of potential growth.
  • Increase the number of offerings within each customer.


  • Guide and mentor direct reports.
  • Share information with the executive team.
  • Share information with the General Team (Lunch and learns, webinars, etc.).
  • Leverage the greater team to identify areas for efficiency within processes.

Job Type: Full-time, Permanent

Pay: $82,000 – $127,000 per year + commission + team commission

Work Location: In person

Velsoft is a B2B educational technologies company that sells content and technology platforms to companies and education providers globally. We also offer a customized education and consulting division that executes on large educational initiatives. Organizations in 164 countries world-wide use Velsoft training materials, e-learning and educational software.


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Choose from 81 courses available in Articulate Storyline (.story) format.

  • Social Selling for Small Businesses
  • 10 Minute Presentation
  • Successfully Managing Change
  • Performance Management: Managing Employee Performance
  • Building Better Teams
  • Anger Management: Understanding Anger
  • Conflict Resolution: Getting Along in the Workplace
  • Hiring for Success: Behavioral Interviewing Techniques
  • Creating a Top Notch Talent Management Program
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  • Women Leadership: Owning Your Strengths and Skills
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  • Vendor Management Essentials
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  • Project Management Principles and Performance Domains
  • Advanced Writing Skills
  • Public Speaking: Presentation Survival School
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  • Skills for the New Employee
  • Business Etiquette: Gaining that Extra Edge
  • Conquering Your Fear of Speaking in Public
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  • Active Listening
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  • Delivering Dynamic Virtual Presentations
  • Entrepreneurship 101
  • Workplace Harassment: What It is and What to Do About It
  • Workplace Violence: How to Manage Anger and Violence in the Workplace
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  • Digital Transformation
  • GDPR Readiness: Creating a Data Privacy Plan
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  • Advanced Skills for the Practical Trainer
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  • Using Activities to Make Training Fun
  • Developing a Training Needs Analysis
  • Measuring Training Results
  • Risk Management
  • Safety in the Workplace

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