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Digital Transformation: Communication and Sales Channels
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Communication and Sales Channels explores the options available to businesses for reaching, engaging and connecting with consumers. This one-day course will ensure participants understand the importance of understanding the company’s customer, and the value of prioritizing them throughout a digital transformation process.
It teaches participants how to determine the best ways to reach an organization’s target audience, arming them with the skills to ensure they are leveraging technology effectively to communicate and sell.
Each participant will leave with the tools to map out customers’ interactions with the business and determine how those touchpoints can be improved.
Session One: Course Overview
Course Overview
Learning Objectives
Pre-Assignment
Pre-Course Assessment
Session Two: Communicating With Business Audiences
The Business Audience
Reaching Audiences Through Technology
Session Three: Customer Communication and Connection
Sticking With What Works
Session Four: Customer Experience
Defining Customer Experience
Transforming the Digital Customer Experience
The Digital Customer Value Proposition
Session Five: Customer Journey Mapping
Understanding the Customer Journey in the Digital Age
Building the Customer Journey
Session Six: Digital Marketing Overview
Defining Digital Marketing
Where to Start
Pre-Assignment Review
Measuring Outcomes
Session Seven: Social Media and Influencer Marketing
Staying on Top of Social Media Trends
Managing Online Reputation and Customer Feedback
The Power of Influencers
Content Marketing
Case Study: Dulux
Session Eight: Digital Sales
Transitioning to Digital Sales
The Role of The Salesperson
Choosing To Adapt
Session Nine: Overcoming Customer Challenges
Challenges to Consider
Personal Action Plan
Course Summary
Recommended Reading List
Post-Course Assessment
Pre- and Post-Course Assessment Answer Keys
Pre-Course Assessment
Post-Course Assessment
Assignment Answer Key
Session Seven: Social Media and Influencer Marketing
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Instructor Guide
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Student Manual
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Quick Reference Guide
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