Articulate Storyline 360 source file
Public Relations Boot Camp
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This two-day introductory training course in Public Relations is ideal for students with little to no PR experience, whether they are in entry-level or leadership roles. With your great training skills, they’ll learn what they need to know about strategic versus tactical PR, managing the media relationship, selecting the right spokesperson, creating valuable media kits, writing engaging press releases, and even how to manage communication during a crisis.
How to Use This Guide
Session One: Course Overview
Session Two: Public Relations
Introduction
Pre-Assignment Review
What Public Relations Is All About
Session Three: Building Your PR Plan
Defining Reality
Defining the Goal
Selecting Your Strategy and Tactics
The Plan
Getting Down to Business
Wisdom Work
Session Four: Structuring Messages
Creating Your Media Image
Getting Clear on Your Message
Making Connections
Media Kits
Creating Strong, Positive Messages
Session Five: Establishing Media Guidelines
Defining Guidelines
Two Groups are Better Than One
Selecting a Spokesperson
Approval Process
Session Six: Managing the Media
Building Rapport with Reporters
Answering Tough Questions
Speaking in Sound Bites
Getting Creative
Options When You Have “No Comment”
Session Seven: The Press Release
Before You Start
Other Options
The Basics
Give it a Shot
Session Eight: PR and the Crisis
Business Continuity and Recovery
Setting Priorities
Essential Crisis Plan Elements
Exercising Options
Reviewing and Revising
Session Nine: Social Media and Public Relations
Where It Is
Monitoring Tips and Tricks
Recommended Reading List
Post-Course Assessment
Pre- and Post-Assessment Answer Keys
Personal Action Plan
Storyline 360 Source File
Receive the full course in .story format and easily open in Articulate Storyline 360.
Fully Customizable
Make any changes you like including easily taking our branding off and replacing it with yours.
Unlimited Users
Train as many participants as you like. No limits.
No Annual Renewal Fees
One-off pricing. Never pay again to use the materials.
