Fully Customizable Courseware For Trainers
Writing for the Web
Deliver high-impact training with professionally designed, fully editable courseware you can brand, customize, and deliver in-person or online
$795.00
Web users have become experts at scrolling through text and scanning the articles that they read on the web. To adapt, our writing style has to separate itself from the standard form it takes in print, in order to attract and maintain the attention of readers on the internet. Because of this, writing for the web has become a specialized skill. With this content-rich course, trainers will be able to teach engaging techniques that:
- draw readers to web pages
- simplify the process of working with designers
- incorporate audio and video content to attract a broad range of users
- empower learners to make use of keyword optimization and SEO
Our one-day web writing course includes everything a trainer needs to deliver an engaging course! Training materials include an instructor guide, student workbook, quick reference tool, and preformatted slides. All of this content is customizable under your licensing agreement, so make edits, print, and you’re set to teach.
How to Use This Guide
Session One: Course Overview
Session Two: Getting to Know the Web
Web Writing Is Not The Same!
Design and Structure
It’s Work to Influence Others
Session Three: Tips on Creating a Site Hierarchy
Designing the Site
Pre-Assignment Review
Menus, Links, and Buttons
Session Four: Creating Your Content
Writing Eye-Catching Headlines
Writing Content
Writing Goals
Session Five: Testing the Waters
Session Six: Deciding What’s Fit to Print
What’s Getting Read?
Reviewing and Planning
Session Seven: Adding Audio and Video to Your Content
Session Eight: Getting Your Content Noticed
Standing out in Crowds
Search Engine Optimization
Alternative Search
Optimizing Keywords
Balancing SEO and Word Stuffing
Recommended Reading List
Post-Course Assessment
Pre- and Post-Assessment Answer Keys
Personal Action Plan
 Select the format that works best for your organization or learners
Instructor-Led Training Kits
Complete training kit with everything you need to facilitate.
- Instructor Guide
- Participant Manual
- PowerPoint Slides
- Print-Ready Files
- Editable in Word/PowerPoint
- More
SCORM eLearning Courses
Ready-to-deploy eLearning for any SCORM-compliant LMS.
- SCORM 1.2 Package
- LMS Compatible
- Completion Certificates
- Progress Tracking
- Mobile Responsive
Storyline Source Files
Editable .story files for full customization in Articulate 360.
- Editable Source Files
- Articulate 360 Format
- Brand Customization
- Content Editing
- Interactive Elements
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What You Get
Fully Customizable
Make any changes you like including easily taking our branding off and replacing it with yours.
Unlimited Users
Train as many participants at your location as you like - forever!
Unlimited Printing Rights
Print-on-demand only what you need for as many participants with no limits.
No Annual Renewal Fees
One-off pricing. Never pay again to use the materials.
Fully Customizable
Make any changes you like including easily taking our branding off and replacing it with yours.
Unlimited Users
Train as many participants at your location as you like - forever!
Unlimited Printing Rights
Print-on-demand only what you need for as many participants with no limits.
No Annual Renewal Fees
One-off pricing. Never pay again to use the materials.
