This two-day comprehensive Writing A Business Plan courseware package is ideal for business owners who have little to no business plan writing experience, and for business owners looking to grow their business. When participants complete the courseware program, they will have everything they need to write a compelling, complete, business plan that they can confidently use to support their business growth. With our training materials and your guidance, they’ll learn everything they need, including how to describe their USP, perform research, examine the marketplace, create a marketing plan, develop financial projections, and present a compelling, living business plan package.
The training materials contain tools that trainers love, including a detailed instructor’s guide with training tips and activities, assessments, student manual, PowerPoint slides, and more. If your students are looking for a blended learning opportunity that they can access on their mobile devices, we’ve got that too!
How to Use This Guide
Session One: Course Overview
Session Two: What is a Business Plan For?
Session Three: A General Business Plan Framework
Creating a Framework
Pre-Assignment Review
Session Four: Identifying Your Audience
Who Are You Writing For?
The Rules of Writing
Session Five: Gathering and Analyzing Information
GO-PARSE
PARSE in Action
Session Six: Defining Your Company
Identifying Your USP
Writing Your Company Description
Describing Your Products and Services
Performing a Market Analysis
Developing an Operations Plan
Types of Operations
Session Seven: Getting to Work
Session Eight: Creating a Marketing Strategy
Introduction to Marketing
Analyzing the Competition and Yourself
Analyzing Distribution Channels
Creating a Marketing Plan
Sketching Out the Plan
Evaluate, Review, and Revise
Leveraging Social Media
Session Nine: Creating the Sales Plan
Building Your Sales Force
The Sales Cycle
Session Ten: Developing Financial Projections
Accounting Terminology
General Accepted Accounting Principles (GAAP)
Key Reports
Financial Projections
Session Eleven: Putting It All Together
Writing the Executive Summary
Making a Strong Presentation
The Finishing Touches
Reviewing and Revising
Recommended Reading List
Post-Course Assessment
Pre- and Post-Assessment Answer Keys
Personal Action Plan