Trade Shows: Getting the Most Out Of Your Trade Show Experience guides trade show vendors through successfully preparing for and attending a trade show.
The seven sessions in this one-day course contain activities woven throughout that build upon the lessons. Some of the topics include: attendees, knowing why you are there, making good impressions, promotions, prospecting, and after the show.
This comprehensive, engaging content has been packaged into a number of different training components, including an instructor’s guide, PowerPoint slides, quick reference guide, marketing advertorial and much more.
How to Use This Guide
Session One: Course Overview
Session Two: Lay of the Land
Attendees
Session Three: Setting Trade Show Goals
Knowing why you are there – it matters!
Session Four: Before the Trade Show
Know What Your Company Does
Making a Good Impression
Promotions
Session Five: During the Trade Show
Basic Trade Show Etiquette
Active Listening
Body Language Basics
Asking Questions
Probing Techniques
Paraphrasing Techniques
Session Six: Prospecting
Session Seven: After the Show
Recommended Reading List
Post-Course Assessment
Pre- and Post-Assessment Answer Keys
Personal Action Plan
Everything you need to deliver amazing training
Each courseware title is a trainers' kit that comes with the following course components:
Instructor Guide
Velsoft Instructor Guides are the core of each training course. Our Instructor Guides lay out the training in simple, easy-to-follow instructions. You can also customize the Instructor Guides in order to personalize your training.
Student Manual
Each Instructor Guide - for each course - is paired with a Student Manual that you can present to your participants. This customizable Student Manual gives each participant the ?student? version of the course you will be teaching.
PowerPoint Deck
Courseware from Velsoft is designed to give you everything you need for use in the classroom or for your workshop. This includes the PowerPoint versions of all the courses, prepared for you in advance.
Quick Reference Guide
Quick Reference Guides are a favorite tool for trainers to provide to their learners. Each Quick Reference Guide summarizes the most important elements in each courseware title down to two pages.