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Trade Shows: Getting the Most out of Your Trade Show Experience

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Trade Shows: Getting the Most Out Of Your Trade Show Experience guides trade show vendors through successfully preparing for and attending a trade show.

The seven sessions in this one-day course contain activities woven throughout that build upon the lessons. Some of the topics include: attendees, knowing why you are there, making good impressions, promotions, prospecting, and after the show.

This comprehensive, engaging content has been packaged into a number of different training components, including an instructor’s guide, PowerPoint slides, quick reference guide, marketing advertorial and much more.

How to Use This Guide

Session One: Course Overview

Session Two: Lay of the Land

Attendees

Session Three: Setting Trade Show Goals

Knowing why you are there – it matters!

Session Four: Before the Trade Show

Know What Your Company Does

Making a Good Impression

Promotions

Session Five: During the Trade Show

Basic Trade Show Etiquette

Active Listening

Body Language Basics

Asking Questions

Probing Techniques

Paraphrasing Techniques

Session Six: Prospecting

Session Seven: After the Show

Recommended Reading List

Post-Course Assessment

Pre- and Post-Assessment Answer Keys

Personal Action Plan

Everything you need to deliver amazing training

Each courseware title is a trainers' kit that comes with the following course components:

Instructor Guide

Velsoft Instructor Guides are the core of each training course. Our Instructor Guides lay out the training in simple, easy-to-follow instructions. You can also customize the Instructor Guides in order to personalize your training.

Student Manual

Each Instructor Guide - for each course - is paired with a Student Manual that you can present to your participants. This customizable Student Manual gives each participant the ?student? version of the course you will be teaching.

PowerPoint Deck

Courseware from Velsoft is designed to give you everything you need for use in the classroom or for your workshop. This includes the PowerPoint versions of all the courses, prepared for you in advance.

Quick Reference Guide

Quick Reference Guides are a favorite tool for trainers to provide to their learners. Each Quick Reference Guide summarizes the most important elements in each courseware title down to two pages.

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Make any changes you like including easily taking our branding off and replacing it with yours.

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Train as many participants at your location as you like - forever!

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No Annual Renewal Fees

One-off pricing. Never pay again to use the materials.

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