Fully Customizable Courseware For Trainers
Story Marketing for Small Businesses
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Story marketing is the process of attracting and engaging customers through narrative – their story, rather than yours. Instead of the ‘buy our product’ messages of typical marketing campaigns, story marketing motivates the customer to connect with your company as a solution to their problem or a way to a better life.
This one-day course highlights the essentials for your small business: how to write and refine your own tale for marketing to your target audience.
This workshop will help you teach participants how to recognize and use the essential tools of story marketing; the basics of good storytelling; ways to connect with your customers; how to refine your company brand; and how to build and polish your own story for maximum results.
All Velsoft training materials are fully customizable. Each package comes complete with an instructor guide, student manual, PowerPoint slides, quick reference guide, and much more.
Session One: Course Overview
Course Overview
Learning Objectives
Pre-Assignment
Pre-Course Assessment
Session Two: Story Marketing Toolkit
Which Came First: The Chicken or The Egg?
Your Inspiration
Pre-Assignment Review
Your Toolkit
Toolbox Inventory Activity
Session Three: Storytelling Essentials
What Exactly is a Story?
Ingredients of a Good Story
Identifying a Hero, Challenge, and Resolution
Story for Your Brand
Setting Goals
The Truth Test
Positive vs. Negative
Session Four: Connecting with Customers
Connecting with Customers
Understanding Your Customers
Brainstorming
Session Five: Refining Your Brand
Refining Your Brand
Understanding Your Company
Inventory of Key company Facts
Identifying Your Message
Keywords
Strengthening Your Brand
Taking Stock
Session Six: Building Your Story
Show and Tell
Parts of Your Story
Heroes and Villains
Plan for Success
Your Story Board
Writing Your Story
Getting Started
Rough Draft
Session Seven: Polishing Your Story
Polishing a Rough Draft
Color Commentary
Adding Color
The Editing Process
Editing Checks
Peer Review
Personal Action Plan
Course Summary
Recommended Reading List
Post-Course Assessment
Pre- and Post-Course Assessment Answer Key
Pre-Course Assessment
Post-Course Assessment
Everything you need to deliver amazing training
Each courseware title is a trainers' kit that comes with the following course components:
Instructor Guide
Velsoft Instructor Guides are the core of each training course. Our Instructor Guides lay out the training in simple, easy-to-follow instructions. You can also customize the Instructor Guides in order to personalize your training.
Student Manual
Each Instructor Guide - for each course - is paired with a Student Manual that you can present to your participants. This customizable Student Manual gives each participant the ?student? version of the course you will be teaching.
PowerPoint Deck
Courseware from Velsoft is designed to give you everything you need for use in the classroom or for your workshop. This includes the PowerPoint versions of all the courses, prepared for you in advance.
Quick Reference Guide
Quick Reference Guides are a favorite tool for trainers to provide to their learners. Each Quick Reference Guide summarizes the most important elements in each courseware title down to two pages.
Fully Customizable
Make any changes you like including easily taking our branding off and replacing it with yours.
Unlimited Users
Train as many participants at your location as you like - forever!
Unlimited Printing Rights
Print-on-demand only what you need for as many participants with no limits.
No Annual Renewal Fees
One-off pricing. Never pay again to use the materials.
