This one-day course explores why social selling is an essential requirement for sales teams in today’s business environment, and how the relationships that are created and nurtured within social media can help grow and sustain a business. How to apply specific techniques to connect with an audience and potential fans in the social space will also be looked at.
If your students want to learn more about Social Selling for Small Businesses, this course is the perfect solution. It covers what social selling is, how to build a winning strategy, and tools that small business owners can use to help them be successful.
Like all Velsoft courses, this courseware package includes the following customizable components: an instructor’s guide, PowerPoint slides, quick reference guide, marketing advertorial, and much more.
Preface
Understanding Your Training Package
Preparing for Training
Our Top 10 Training Tips
Materials Required
Related Courses
Additional Resources
Agenda
Icebreaker: Dream A Dream
Session One: Course Overview
Session Two: Defining Social Selling
It Is What It Is
Pre-Assignment Review
Getting Clear
Session Three: Doing Your Research
Who Will You Connect With?
Break
Why Do You Want To Connect With Them?
How Will You Connect and Engage?
Making It Work
Session Four: Building Relationships
Who Do You Know?
Other People’s Content
Making Connections
Morning Wrap-Up
Lunch
Energizer: Getting Focused
Session Five: Sharing Content
Being Relevant
Helping Your Sales Team Flourish
Listen and Learn
Break
Session Six: Leveraging Technology
Diving In
Social Platforms – LinkedIn
Social Platforms – Twitter
Social Platforms – The Beauty of Pictures
Session Seven: Measuring the Results
Measuring Social Media
Your CRM
Session Eight: Keep Going Forward
Keep Moving
Making Connections
Debrief
Workshop Wrap-Up