Fully Customizable Courseware For Trainers
Social Media Marketing
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In social media marketing, the rule of thumb is that if industry customers are actively participating in social media, the businesses that seek their patronage ought to have a presence on social media as well. In this two-day, intensive Marketing with Social Media training course, participants will learn how to effectively use social media, how it fits within their marketing strategy, and how to leverage social media to promote their business.
Topics covered in Social Media Marketing Skills for Beginners include: developing a social media strategy and incorporating it into your marketing efforts; building an effective social media team that’s not prone to wasting time browsing; analyzing the strengths and weaknesses of your social media efforts, to improve them; knowledge of the major social media platforms and their varied functionalities; and how to incorporate quality content and blogging into your social media activities.
This social media marketing courseware teaches essential basic skills and is completely customizable. Each Velsoft Training Materials package comes complete with an instructor guide, student manual, PowerPoint slides, quick reference guide, and much more.
Session One: Course Overview
Course Overview
Learning Objectives
Pre-Assignment
Pre-Course Assessment
Session Two: Getting Started
What is Social Media?
Pre-Assignment Review
Session Three: Understanding the Marketing Mix
The Five Ps and Social Media
Making Connections
Debrief
Session Four: Developing a Social Media Marketing Strategy
Components of a Social Media Marketing Strategy
How To Create a Social Media Marketing Strategy
Best Practices
Session Five: Developing a Social Media Plan
Difference Between Strategy and Plan
Things to Think About
Utilization Guidelines
What is the Value?
Expanding a Digital Presence
Making Connections
Session Six: Building a Social Media Team
Building the Team
The Community
Session Seven: Using Social Media for Internal Communities
Does it Mean Everyone is Online All the Time?
Make it Work
Session Eight: Analyzing the Impact with Metrics
Useful Metrics
Understanding Metrics
Timing is Everything
Session Nine: Keeping on Top of the Trends
The Times are A-Changing
Session Ten: Damage Control
Case Studies
What To Do
Session Eleven: Using Facebook
Getting Started
Building a Community
Facebook Groups
Session Twelve: Using LinkedIn
LinkedIn Essentials
Utilizing LinkedIn for Business Goals
Session Thirteen: Using X
The Basics
Getting Started
Making it Memorable
Using Lists
Session Fourteen: Building a Blog
To Blog or Not to Blog?
Blog Rules
Help People Find The Blog
Planning a Blog
Vlogs and YouTube
Session Fifteen: Using Specialty Sites
Specialty Sites
Session Sixteen: Using Social Media Management Tools
Social Media Management Tools
Session Seventeen: Launching the Plan
Pulling Everything Together
Preparing for Delivery or Upgrade
Personal Action Plan
Course Summary
Recommended Reading List
Post-Course Assessment
Pre- and Post- Course Assessment Answer Keys
Pre-Course Assessment
Post-Course Assessment
Assignment Answer Key
Session Five: Developing a Social Media Plan
Session Seven: Using Social Media to Build Internal COmmunities
Session Ten: Damage Control
Session Sixteen: Using Social Media Management Tools
Everything you need to deliver amazing training
Each courseware title is a trainers' kit that comes with the following course components:
Instructor Guide
Velsoft Instructor Guides are the core of each training course. Our Instructor Guides lay out the training in simple, easy-to-follow instructions. You can also customize the Instructor Guides in order to personalize your training.
Student Manual
Each Instructor Guide - for each course - is paired with a Student Manual that you can present to your participants. This customizable Student Manual gives each participant the ?student? version of the course you will be teaching.
PowerPoint Deck
Courseware from Velsoft is designed to give you everything you need for use in the classroom or for your workshop. This includes the PowerPoint versions of all the courses, prepared for you in advance.
Quick Reference Guide
Quick Reference Guides are a favorite tool for trainers to provide to their learners. Each Quick Reference Guide summarizes the most important elements in each courseware title down to two pages.
Fully Customizable
Make any changes you like including easily taking our branding off and replacing it with yours.
Unlimited Users
Train as many participants at your location as you like - forever!
Unlimited Printing Rights
Print-on-demand only what you need for as many participants with no limits.
No Annual Renewal Fees
One-off pricing. Never pay again to use the materials.
