Fully Customizable Courseware For Trainers
Promoting a Marketing Webinar
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This one-day course is for anyone who already has the skills to create webinars, providing them with the necessary tools to advertise those webinars. Promoting a Marketing Webinar teaches how to define marketing objectives, connect with a target audience, create and use a lead magnet, develop a promotion strategy, explore joint ventures, and create a marketing calendar.
This comprehensive and fully customizable content includes a number of different training components, including an instructor’s guide, PowerPoint slides, quick reference guide, promotional materials and much more.
Session One: Course Overview
Learning Objectives
Pre-Assignment
Pre-Course Assessment
Session Two: The Webinar
What is a Webinar? Why Use Webinars?
Pre-Assignment Review
Your Webinar Marketing Objectives
Marketing Webinars
Session Three: The Participant
Determine a Participant Profile
The Nine-Step Ideal Participant Profile Process
Ideal Participant Profile Activity
Where Does Your Participant Hang Out?
Session Four: Lead Magnets
What is a Lead Magnet?
Creating a Lead Magnet
Lead Magnet Outline Activity
Session Five: Promotion Strategy
What is Your Promotion Strategy?
Promo Time Activity
Webinar Marketing Calendar
Building Your Calendar
Session Six: Joint Ventures
Successful Joint Ventures
Joint Venture Activity
Joint Venture Proposal
Session Seven: Landing Pages
Creating a Landing Page
Long Version Landing Page
Short Version Landing Page
Thank-you Email and Registration Confirmation
Your Turn
Session Eight: Re-Evaluating
Re-Evaluating First Impressions
Personal Action Plan
Course Summary
Recommended Reading List
Post-Course Assessment
Pre- and Post-Course Assessment Answer Key
Pre-Course Assessment
Post-Course Assessment
This one-day course is for anyone who already has the skills to create webinars, providing them with the necessary tools to advertise those webinars. Promoting a Marketing Webinar teaches how to define marketing objectives, connect with a target audience, create and use a lead magnet, develop a promotion strategy, explore joint ventures, and create a marketing calendar.
This comprehensive and fully customizable content includes a number of different training components, including an instructor’s guide, PowerPoint slides, quick reference guide, promotional materials and much more.
Session One: Course Overview
Learning Objectives
Pre-Assignment
Pre-Course Assessment
Session Two: The Webinar
What is a Webinar? Why Use Webinars?
Pre-Assignment Review
Your Webinar Marketing Objectives
Marketing Webinars
Session Three: The Participant
Determine a Participant Profile
The Nine-Step Ideal Participant Profile Process
Ideal Participant Profile Activity
Where Does Your Participant Hang Out?
Session Four: Lead Magnets
What is a Lead Magnet?
Creating a Lead Magnet
Lead Magnet Outline Activity
Session Five: Promotion Strategy
What is Your Promotion Strategy?
Promo Time Activity
Webinar Marketing Calendar
Building Your Calendar
Session Six: Joint Ventures
Successful Joint Ventures
Joint Venture Activity
Joint Venture Proposal
Session Seven: Landing Pages
Creating a Landing Page
Long Version Landing Page
Short Version Landing Page
Thank-you Email and Registration Confirmation
Your Turn
Session Eight: Re-Evaluating
Re-Evaluating First Impressions
Personal Action Plan
Course Summary
Recommended Reading List
Post-Course Assessment
Pre- and Post-Course Assessment Answer Key
Pre-Course Assessment
Post-Course Assessment
Fully Customizable
Make any changes you like including easily taking our branding off and replacing it with yours.
Unlimited Users
Train as many participants at your location as you like - forever!
Unlimited Printing Rights
Print-on-demand only what you need for as many participants with no limits.
No Annual Renewal Fees
One-off pricing. Never pay again to use the materials.
Fully Customizable
Make any changes you like including easily taking our branding off and replacing it with yours.
Unlimited Users
Train as many participants at your location as you like - forever!
Unlimited Printing Rights
Print-on-demand only what you need for as many participants with no limits.
No Annual Renewal Fees
One-off pricing. Never pay again to use the materials.
