This interactive workshop — Personal Branding — is designed as a two-day exploration of the type of impact each of us want to have in life and at work. Participants will consider and define their influence, learn skills for success, and how to create those circumstances.
Participants will explore:
- Their personal style in terms of a personal brand
- Developing skills to support a personal brand
- How to build credibility and trust by committing to living a brand
- Taking ownership of one’s own personal image – both online and in person
These easily customizable training materials can be edited to reflect a brand or company, and include a detailed instructor’s guide, student workbook, pre-assignment, assessments, personal action plan tool, and more.
How to Use This Guide
Session One: Course Overview
Session Two: Importance of a Personal Brand
What’s in a Brand?
Defining Success
Your Personal Brand
Session Three: Your Brand Approach to Others
Brand Style Assessment
Results Tabulation
Debrief
Session Four: Looking at the Outside
Dress for Success
Business Etiquette
How You Sound
Session Five: Looking at the Inside
Developing Focus and Concentration
Developing Confidence
Confidence Builder
Making Connections
Session Six: Setting Goals
What Do You Want?
Go For It!
Identifying Dreams and Setting Goals
Getting Some SPIRIT
Being Flexible and Resilient
Session Seven: Networking for Success
Session Eight: Communication Strategies
What is Said and What is Heard
Communication Situations
How Do You Rate Your Listening Ability?
Active Listening Skills
Session Nine: Building Your Credibility
Session Ten: Brand You
Defining Your Brand
Designing My Brand
Session Eleven: Living Your Brand
Getting Started
Thinking Out Loud
Session Twelve: Managing Your Social Media Presence
Session Thirteen: Having Influence
Persuasion Techniques
Negotiation Techniques
Expressing Your No
Session Fourteen: Dealing with Challenging People
Getting to the Heart of the Problem
The Three F’s
Types of Difficult People
Session Fifteen: Presentations and Meetings
Speak, by all Means!
Preparing for Meetings
Recommended Reading List
Post-Course Assessment
Pre- and Post-Assessment Answer Keys
Personal Action Plan