Articulate Storyline 360 source file
Marketing for Small Businesses
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Marketing for small businesses means understanding your environment, consumers, and how a small company can position themselves even in the most competitive marketplaces. Our two-day Marketing for Small Businesses courseware includes step-by-step lessons on understanding the marketing cycle, how people buy, strategies to implement on small budgets, and how to build a presence in the marketplace using traditional, Internet and Social Media marketing. The resources in this course give small business owners, entrepreneurs, and start-ups with everything they need to set up a marketing plan.
Velsoft’s softskills courseware provide trainers with print on demand, instant access to a full suite of materials including instructor and student guides, slides, assessments, a quick reference guide, and more.
How to Use This Guide
Session One: Course Overview
Session Two: Marketing for Small Business
Defining Marketing in the Small Business Context
Pre-Assignment Review
Session Three: Elements of a Successful Marketing Message
Your USP
Making Connections
Building the Relationship
Influence and Persuasion
Testing and Revising
Session Four: The Marketing Cycle in Small Business
Marketing Essentials
Stage One: Consumer and Market Analysis
Stage Two: Analyzing the Competition and Yourself
Stage Three: Analyzing Distribution Channels
Stage Four: Creating a Marketing Plan
Bringing it All Together
Making Connections
Session Five: Identifying Marketing Strategies
Key Marketing Strategies for Small Businesses
Getting the Most Bang for Your Buck
Making Connections
Top Ten Strategies for Success
Identifying Opportunities (Part One)
Identifying Opportunities (Part Two)
A Simple Marketing Plan for Small Budgets
Session Six: Implementing Your Plan
What is a Marketing Budget?
Four Rules for Establishing Your Budget
Managing Your Budget
Stage Five: Implementing and Evaluating
Stage Six: Reviewing and Revising
Session Seven: Internet Marketing Basics
What It Looks Like
Popular Strategies
Sharing Messages
E-mail Marketing
What is SEO?
Leveraging Social Media
Recommended Reading List
Post-Course Assessment
Pre- and Post-Assessment Answer Keys
Personal Action Plan
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