Fully Customizable Courseware For Trainers
Marketing for Small Businesses
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Marketing for small businesses means understanding your environment, consumers, and how a small company can position themselves even in the most competitive marketplaces. Our two-day Marketing for Small Businesses courseware includes step-by-step lessons on understanding the marketing cycle, how people buy, strategies to implement on small budgets, and how to build a presence in the marketplace using traditional, Internet and Social Media marketing. The resources in this course give small business owners, entrepreneurs, and start-ups with everything they need to set up a marketing plan.
Velsoft’s softskills courseware provide trainers with print on demand, instant access to a full suite of materials including instructor and student guides, slides, assessments, a quick reference guide, and more.
How to Use This Guide
Session One: Course Overview
Session Two: Marketing for Small Business
Defining Marketing in the Small Business Context
Pre-Assignment Review
Session Three: Elements of a Successful Marketing Message
Your USP
Making Connections
Building the Relationship
Influence and Persuasion
Testing and Revising
Session Four: The Marketing Cycle in Small Business
Marketing Essentials
Stage One: Consumer and Market Analysis
Stage Two: Analyzing the Competition and Yourself
Stage Three: Analyzing Distribution Channels
Stage Four: Creating a Marketing Plan
Bringing it All Together
Making Connections
Session Five: Identifying Marketing Strategies
Key Marketing Strategies for Small Businesses
Getting the Most Bang for Your Buck
Making Connections
Top Ten Strategies for Success
Identifying Opportunities (Part One)
Identifying Opportunities (Part Two)
A Simple Marketing Plan for Small Budgets
Session Six: Implementing Your Plan
What is a Marketing Budget?
Four Rules for Establishing Your Budget
Managing Your Budget
Stage Five: Implementing and Evaluating
Stage Six: Reviewing and Revising
Session Seven: Internet Marketing Basics
What It Looks Like
Popular Strategies
Sharing Messages
E-mail Marketing
What is SEO?
Leveraging Social Media
Recommended Reading List
Post-Course Assessment
Pre- and Post-Assessment Answer Keys
Personal Action Plan
Everything you need to deliver amazing training
Each courseware title is a trainers' kit that comes with the following course components:
Instructor Guide
Velsoft Instructor Guides are the core of each training course. Our Instructor Guides lay out the training in simple, easy-to-follow instructions. You can also customize the Instructor Guides in order to personalize your training.
Student Manual
Each Instructor Guide - for each course - is paired with a Student Manual that you can present to your participants. This customizable Student Manual gives each participant the ?student? version of the course you will be teaching.
PowerPoint Deck
Courseware from Velsoft is designed to give you everything you need for use in the classroom or for your workshop. This includes the PowerPoint versions of all the courses, prepared for you in advance.
Quick Reference Guide
Quick Reference Guides are a favorite tool for trainers to provide to their learners. Each Quick Reference Guide summarizes the most important elements in each courseware title down to two pages.
Fully Customizable
Make any changes you like including easily taking our branding off and replacing it with yours.
Unlimited Users
Train as many participants at your location as you like - forever!
Unlimited Printing Rights
Print-on-demand only what you need for as many participants with no limits.
No Annual Renewal Fees
One-off pricing. Never pay again to use the materials.
