Fully Customizable Courseware For Trainers
Marketing And Sales
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A small marketing budget doesn’t mean you can’t meet goals and business objectives, but it does require more creative marketing tactics. This workshop will show how to get maximum exposure at minimum cost, with effective, low-cost, and non-cost strategies to improve sales, develop a company’s image, and build the bottom line.
Topics covered include: a?working definition of marketing; how to recognize trends; strategies for success; the value of trade shows; how to develop a marketing plan; and more.
These training course materials are fully customizable, print-on-demand, and available for a one-time purchase, with no hidden fees or renewals. Each package comes complete with an instructor guide, student manual, PowerPoint slides, quick reference guide, and much more.
Session One: Course Overview
Course Overview
Learning Objectives
Pre-Assignment
Pre-Course Assessment
Session Two: Pre-Assignment Review
Review and Reflect
Session Three: Defining Marketing
The Most Effective Marketing
Session Four: Recognizing Trends
Changing Trends
Session Five: Doing Market Research
The Need for Research
Session Six: Strategies for Success
Top Ten
Identifying Opportunities (Part One)
Identifying Opportunities (Part Two)
Making Connections
Session Seven: Mission Statements
Developing the Mission Statement
Session Eight: Brochures
Eye-Catching Brochures
Session Nine: Trade Shows
Why Attend a Trade Show?
Preparing for a Trade Show
Session Ten: Developing a Marketing Plan
The Ps of Marketing
SWOT Analysis
A Simple Marketing Plan for Small Budgets
Session Eleven: Increasing Business
Ways to Increase Business
Session Twelve: Saying No to New Business
When to Say No
Session Thirteen: Advertising Myths
Debunking Myths
Creating Desire
Session Fourteen: Networking Tips
Networking
Session Fifteen: Reflection
Next Steps
Personal Action Plan
Course Summary
Recommended Reading List
Post-Course Assessment
Pre- and Post-Course Assessment Answer Keys
Pre-Course Assessment
Post-Course Assessment
Assignment Answer Key
Session Two: Pre-Assignment Review
Session Four: Recognizing Trends
Session Five: Doing Market Research
Session Eight: Brochures
Session Nine: Trade Shows
Session Eleven: Increasing Business
Session Fifteen: Reflection
A small marketing budget doesn’t mean you can’t meet goals and business objectives, but it does require more creative marketing tactics. This workshop will show how to get maximum exposure at minimum cost, with effective, low-cost, and non-cost strategies to improve sales, develop a company’s image, and build the bottom line.
Topics covered include: a?working definition of marketing; how to recognize trends; strategies for success; the value of trade shows; how to develop a marketing plan; and more.
These training course materials are fully customizable, print-on-demand, and available for a one-time purchase, with no hidden fees or renewals. Each package comes complete with an instructor guide, student manual, PowerPoint slides, quick reference guide, and much more.
Session One: Course Overview
Course Overview
Learning Objectives
Pre-Assignment
Pre-Course Assessment
Session Two: Pre-Assignment Review
Review and Reflect
Session Three: Defining Marketing
The Most Effective Marketing
Session Four: Recognizing Trends
Changing Trends
Session Five: Doing Market Research
The Need for Research
Session Six: Strategies for Success
Top Ten
Identifying Opportunities (Part One)
Identifying Opportunities (Part Two)
Making Connections
Session Seven: Mission Statements
Developing the Mission Statement
Session Eight: Brochures
Eye-Catching Brochures
Session Nine: Trade Shows
Why Attend a Trade Show?
Preparing for a Trade Show
Session Ten: Developing a Marketing Plan
The Ps of Marketing
SWOT Analysis
A Simple Marketing Plan for Small Budgets
Session Eleven: Increasing Business
Ways to Increase Business
Session Twelve: Saying No to New Business
When to Say No
Session Thirteen: Advertising Myths
Debunking Myths
Creating Desire
Session Fourteen: Networking Tips
Networking
Session Fifteen: Reflection
Next Steps
Personal Action Plan
Course Summary
Recommended Reading List
Post-Course Assessment
Pre- and Post-Course Assessment Answer Keys
Pre-Course Assessment
Post-Course Assessment
Assignment Answer Key
Session Two: Pre-Assignment Review
Session Four: Recognizing Trends
Session Five: Doing Market Research
Session Eight: Brochures
Session Nine: Trade Shows
Session Eleven: Increasing Business
Session Fifteen: Reflection
Everything you need to deliver amazing training
Each courseware title is a trainers' kit that comes with the following course components:
Instructor Guide
Velsoft Instructor Guides are the core of each training course. Our Instructor Guides lay out the training in simple, easy-to-follow instructions. You can also customize the Instructor Guides in order to personalize your training.
Student Manual
Each Instructor Guide - for each course - is paired with a Student Manual that you can present to your participants. This customizable manual gives each participant the student version of the course you will be teaching.
PowerPoint Deck
Courseware from Velsoft is designed to give you everything you need for use in the classroom or for your workshop. This includes the PowerPoint versions of all the courses, prepared for you in advance.
Quick Reference Guide
Quick Reference Guides are a favorite tool for trainers to provide to their learners. Each Quick Reference Guide summarizes the most important elements in each courseware title down to two pages.
Fully Customizable
Make any changes you like including easily taking our branding off and replacing it with yours.
Unlimited Users
Train as many participants at your location as you like - forever!
Unlimited Printing Rights
Print-on-demand only what you need for as many participants with no limits.
No Annual Renewal Fees
One-off pricing. Never pay again to use the materials.
Fully Customizable
Make any changes you like including easily taking our branding off and replacing it with yours.
Unlimited Users
Train as many participants at your location as you like - forever!
Unlimited Printing Rights
Print-on-demand only what you need for as many participants with no limits.
No Annual Renewal Fees
One-off pricing. Never pay again to use the materials.
