Fully Customizable Courseware For Trainers

Marketing And Sales

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marketing and sales training material

A small marketing budget doesn’t mean you can’t meet goals and business objectives, but it does require more creative marketing tactics. This workshop will show how to get maximum exposure at minimum cost, with effective, low-cost, and non-cost strategies to improve sales, develop a company’s image, and build the bottom line.

Topics covered include: a?working definition of marketing; how to recognize trends; strategies for success; the value of trade shows; how to develop a marketing plan; and more.

These training course materials are fully customizable, print-on-demand, and available for a one-time purchase, with no hidden fees or renewals. Each package comes complete with an instructor guide, student manual, PowerPoint slides, quick reference guide, and much more.

How to Use This Guide

Session One: Course Overview

Session Two: Pre-Assignment Review

Session Three: Defining Marketing

Session Four: Recognizing Trends

Session Five: Doing Market Research

Session Six: Strategies for Success

Top Ten Strategies for Success

Identifying Opportunities (Part One)

Identifying Opportunities (Part Two)

Session Seven: Mission Statements

Session Eight: Brochures

Session Nine: Trade Shows

Why Attend a Trade Show?

Preparing for a Trade Show

Session Ten: Developing a Marketing Plan

The P’s of Marketing

SWOT Analysis

A Simple Marketing Plan for Small Budgets

Session Eleven: Increasing Business

Session Twelve: Saying No to New Business

Session Thirteen: Advertising Myths

Session Fourteen: Networking Tips

Recommended Reading List

Post-Course Assessment

Pre- and Post-Assessment Answer Keys

Personal Action Plan

Everything you need to deliver amazing training

Each courseware title is a trainers' kit that comes with the following course components:

Instructor Guide

Velsoft Instructor Guides are the core of each training course. Our Instructor Guides lay out the training in simple, easy-to-follow instructions. You can also customize the Instructor Guides in order to personalize your training.

Student Manual

Each Instructor Guide - for each course - is paired with a Student Manual that you can present to your participants. This customizable Student Manual gives each participant the ?student? version of the course you will be teaching.

PowerPoint Deck

Courseware from Velsoft is designed to give you everything you need for use in the classroom or for your workshop. This includes the PowerPoint versions of all the courses, prepared for you in advance.

Quick Reference Guide

Quick Reference Guides are a favorite tool for trainers to provide to their learners. Each Quick Reference Guide summarizes the most important elements in each courseware title down to two pages.

Fully Customizable

Make any changes you like including easily taking our branding off and replacing it with yours.

Unlimited Users

Train as many participants at your location as you like - forever!

Unlimited Printing Rights

Print-on-demand only what you need for as many participants with no limits.

No Annual Renewal Fees

One-off pricing. Never pay again to use the materials.

Choose from 81 courses available in Articulate Storyline (.story) format.

  • Social Selling for Small Businesses
  • 10 Minute Presentation
  • Successfully Managing Change
  • Performance Management: Managing Employee Performance
  • Building Better Teams
  • Anger Management: Understanding Anger
  • Conflict Resolution: Getting Along in the Workplace
  • Hiring for Success: Behavioral Interviewing Techniques
  • Creating a Top Notch Talent Management Program
  • Conducting Effective Performance Reviews
  • Stress Management
  • Managing Customer Service
  • Closing the Generation Gap in the Workplace
  • Accounting Skills for the New Supervisor
  • Onboarding: The Essential Rules for a Successful Onboarding Program
  • Employee Recognition: Appreciating Your Workforce
  • Creativity In The Workplace
  • Diversity, Equity, and Inclusion
  • Unconscious Bias
  • Becoming Management Material
  • Coaching and Mentoring
  • Motivation Training: Motivating Your Workforce
  • The ABCs of Supervising Others
  • The Professional Supervisor
  • Delegation: The Art of Delegating Effectively
  • Team Building: Developing High Performance Teams
  • Meeting Management: The Art of Making Meetings Work
  • Leadership Skills for Supervisors
  • Managing Difficult Conversations
  • Giving Effective Feedback
  • Managing the Virtual Workplace
  • Managing Across Cultures
  • Women Leadership: Owning Your Strengths and Skills
  • Dealing With Difficult People
  • Vendor Management Essentials
  • How to Become a Leader with Integrity
  • Corrective Action
  • Project Management Principles and Performance Domains
  • Advanced Writing Skills
  • Public Speaking: Presentation Survival School
  • Emotional Intelligence
  • Communication Strategies
  • Critical Elements of Customer Service
  • Skills for the New Employee
  • Business Etiquette: Gaining that Extra Edge
  • Conquering Your Fear of Speaking in Public
  • Time Management
  • Business Writing That Works
  • Critical Thinking
  • Goal Setting
  • Personal Brand: Maximizing Personal Impact
  • Self Leadership
  • Managing Pressure and Maintaining Balance
  • Active Listening
  • Fostering Innovation
  • Delivering Dynamic Virtual Presentations
  • Entrepreneurship 101
  • Workplace Harassment: What It is and What to Do About It
  • Workplace Violence: How to Manage Anger and Violence in the Workplace
  • Lean Process Improvement
  • Employee Accountability
  • Disability Awareness: Working with People with Disabilities
  • Crisis Management
  • Strategic Planning
  • Continuous Improvement with Lean
  • Creating a Positive Work Environment
  • Developing a Safety Procedures Manual
  • Beyond Workplace Politics
  • Digital Transformation
  • GDPR Readiness: Creating a Data Privacy Plan
  • Cybersecurity Fundamentals
  • Respect In The Workplace
  • Advanced Skills for the Practical Trainer
  • Facilitation Skills
  • Survival Skills for the New Trainer
  • Using Activities to Make Training Fun
  • Developing a Training Needs Analysis
  • Measuring Training Results
  • Risk Management
  • Safety in the Workplace

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