Fully Customizable Courseware For Trainers
Introduction to Email Marketing
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Mastering the art of promoting through email is crucial for individuals across various professional domains, including marketers, small business owners, coaches, and consultants. This intensive two-day workshop is meticulously crafted to equip participants with the essential skills for planning, creating, and executing exceptional email marketing campaigns that seamlessly align with an overarching marketing strategy.
The “Introduction to E-Mail Marketing” workshop stands out as an interactive and customizable program that delves into the intricacies of successful email marketing campaigns, addressing the who, what, when, why, and how aspects. Participants will not only grasp the theoretical foundations but will also engage in practical exercises to reinforce their understanding and application of key concepts.
Each Velsoft course package ensures a seamless training experience, providing all the necessary tools for a comprehensive session. Included resources range from an instructor guide and student manual to quick reference guides and PowerPoint slides, enabling trainers to deliver an effective and well-rounded training program. Elevate your expertise in email marketing with this workshop and gain the confidence to implement impactful campaigns in line with your broader marketing objectives.
How to Use This Guide
Session One: Course Overview
Session Two: Getting to Know E-mail Marketing
What is E-Mail Marketing?
Glossary of Terms
History of E-Mail Marketing
Getting It Right
Session Three: Setting Up Your Audience
Gathering Contacts
Rules and Regulations
Staying Organized
Session Four: The Tools
Setting Up A Plan
Choosing an E-Mail Marketing Provider
Get Practical
Session Five: Designing Your Campaign Strategy
Looking at Your Campaign Strategy
What’s Your Campaign Strategy?
Going Beyond the Basics
Session Six: Crafting Messages for Each Campaign
Pre-Assignment Review
Crafting Your Message
The Message IS The Message
Designing an Eye-Catching E-Mail
Choosing the Right Design
Making Connections
Make This Easy
Session Seven: Good Habits Get Optimal Results
Be a Good E-Mailer
Smart Rules Apply
Conversions
Designing Content That Has Value
Developing Different Types of Content
Session Eight: What to Write
Give People What They Want
Be Green…Evergreen That Is!
Topic Generator
Let’s Get to Work
Session Nine: Subject Lines and Action Calls
Great Subject Lines
Action Items
Use Strategy with Your Call to Action
Session Ten: If It Doesn’t Get Measured, It Can’t Be Counted
Key Metrics
Revenue Per E-Mail Sent
Timing Your E-Mail Message
Test Before You Send
Session Eleven: Test Driving
Making Connections
Writing Your Initial Welcome E-Mail
Recommended Reading List
Post-Course Assessment
Pre- and Post-Assessment Answer Keys
Personal Action Plan
Everything you need to deliver amazing training
Each courseware title is a trainers' kit that comes with the following course components:
Instructor Guide
Velsoft Instructor Guides are the core of each training course. Our Instructor Guides lay out the training in simple, easy-to-follow instructions. You can also customize the Instructor Guides in order to personalize your training.
Student Manual
Each Instructor Guide - for each course - is paired with a Student Manual that you can present to your participants. This customizable Student Manual gives each participant the ?student? version of the course you will be teaching.
PowerPoint Deck
Courseware from Velsoft is designed to give you everything you need for use in the classroom or for your workshop. This includes the PowerPoint versions of all the courses, prepared for you in advance.
Quick Reference Guide
Quick Reference Guides are a favorite tool for trainers to provide to their learners. Each Quick Reference Guide summarizes the most important elements in each courseware title down to two pages.
Fully Customizable
Make any changes you like including easily taking our branding off and replacing it with yours.
Unlimited Users
Train as many participants at your location as you like - forever!
Unlimited Printing Rights
Print-on-demand only what you need for as many participants with no limits.
No Annual Renewal Fees
One-off pricing. Never pay again to use the materials.
