Our Internet Marketing courseware is designed for training business owners and beginners alike the basic skills for marketing online. Traditional marketing still serves its purpose, but with the increase in global business, internet marketing is crucial to extending your reach, and this one-day training course will help trainers deliver those results.
These training materials will help learners to develop the skills required to determine how their internet marketing strategy fits with their overall strategy, influence and engage users in the online space, get started with search engine optimization (SEO), use online advertising as a tool to boost results, and to make use of metrics and reporting.
Purchase this courseware now, download it instantly, and get ready to deliver impactful training. You can even customize the training materials, and add your logo or branding for a truly adaptable teaching experience.
How to Use This Guide
Session One: Course Overview
Course Overview
Learning Objectives
Pre-Assignment
Pre-Course Assessment
Session Two: What is Internet Marketing?
What it Looks Like
Popular Strategies
Session Three: Creating an Internet Marketing Plan
Leveraging What is Already in Place
The Marketing Process
Session Four: Extending Influence
Sharing Messages
Making Connections
Making it Real
Session Five: Email Marketing
Leveraging Opportunities
Getting the Message Out
Session Six: Search Engine Optimization (SEO)
What is SEO?
Understanding Search
The Search Engines
Optimizing Keywords
Monitoring Search Engine Ranking
Session Seven: Advertising Online
What is Advertising?
Review and Reflect
What Service Should I Use?
Personal Action Plan
Course Summary
Recommended Reading List
Post-Course Assessment
Pre- and Post-Assessment Answer Keys
Pre-Course Assessment
Post-Course Assessment
Assignment Answer Key
Session Three: Creating an Internet Marketing Plan
Session Five: Email Marketing