Fully Customizable Courseware For Trainers
Growth Hacking
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The term “growth hacker” was created by Sean Ellis in 2010. He used the phrase in a blog post seeking people to take over the rapid-growth systems he was creating for start-up companies.The first step in successful growth hacking is accepting that it is not marketing. It has a mindset, processes, skills and systems of its own.
This one-day course will teach you how to:
- Identify the growth hacking mindset
- Recognize the differences between growth hacking and marketing
- Identify the customer need your business can fill
- Create and implement product placement and services to fit the need
- Learn and practice techniques
- Review and practice marketing strategies
- Identify the essentials of conversion and optimization
- Create your own plan
This comprehensive, engaging content has been packaged into a number of different training components, including an instructor’s guide, PowerPoint slides, quick reference guide, marketing advertorial and much more.
Session One: Course Overview
Course Overview
Learning Objectives
Pre-Assignment
Pre-Course Assessment
Session Two: Learning the Mindset
Growth Hacking Defined
Mantras of a Growth Hacker
Making Connections: A Growth Recipe
Session Three: Framing the Need
The Relationship
Understanding Your Customers
Making Connections: Who, What, How
Product Market Fit (PMF)
Making Connections: What Do You Know?
Understanding Your Company
Making Connections: Inviting and Using Feedback
Session Four: Making the Match
Making the Match in Growth Hacking
Relationships Reviewed
Making Connections: Get the FAQs
Building an Effective Audience
Making Connections: An Enduring Outlook
Elements of Negotiation
Social and Emotional Intelligence
Making Connections: Positive Outcome
Unique Selling Proposition (USP)
Making Connections: Your USP
Session Five: Going Live
Process Steps
Making Connections: Workplan Development
Reaching Customers
Making Connections: Making it Look Good
Making Connections: Getting Noticed
Creating a Project Plan
Making Connections: Creating a Plan for Success
Your Growth Hacking Outline
Session Six: Maximizing Results
The Path to Growth Hacking Success
Defining Success
Learning to Experiment
Making Connections: A Trial
Session Seven: Optimizing and Moving Forward
Optimizing
Ingredients for Optimization
Examining your Ingredients
Making Connections: Task Check
Resources and Inspiration
Searching for More Information Activity
Personal Action Plan
Course Summary
Recommended Reading List
Post-Course Assessment
Pre- and Post-Course Assessment Answer Keys
Pre-Course Assessment
Post- Course Assessment
Assignment Answer Keys
Session Two: Learning the Mindset
Session Four: Making the Match
The term “growth hacker” was created by Sean Ellis in 2010. He used the phrase in a blog post seeking people to take over the rapid-growth systems he was creating for start-up companies.The first step in successful growth hacking is accepting that it is not marketing. It has a mindset, processes, skills and systems of its own.
This one-day course will teach you how to:
- Identify the growth hacking mindset
- Recognize the differences between growth hacking and marketing
- Identify the customer need your business can fill
- Create and implement product placement and services to fit the need
- Learn and practice techniques
- Review and practice marketing strategies
- Identify the essentials of conversion and optimization
- Create your own plan
This comprehensive, engaging content has been packaged into a number of different training components, including an instructor’s guide, PowerPoint slides, quick reference guide, marketing advertorial and much more.
Session One: Course Overview
Course Overview
Learning Objectives
Pre-Assignment
Pre-Course Assessment
Session Two: Learning the Mindset
Growth Hacking Defined
Mantras of a Growth Hacker
Making Connections: A Growth Recipe
Session Three: Framing the Need
The Relationship
Understanding Your Customers
Making Connections: Who, What, How
Product Market Fit (PMF)
Making Connections: What Do You Know?
Understanding Your Company
Making Connections: Inviting and Using Feedback
Session Four: Making the Match
Making the Match in Growth Hacking
Relationships Reviewed
Making Connections: Get the FAQs
Building an Effective Audience
Making Connections: An Enduring Outlook
Elements of Negotiation
Social and Emotional Intelligence
Making Connections: Positive Outcome
Unique Selling Proposition (USP)
Making Connections: Your USP
Session Five: Going Live
Process Steps
Making Connections: Workplan Development
Reaching Customers
Making Connections: Making it Look Good
Making Connections: Getting Noticed
Creating a Project Plan
Making Connections: Creating a Plan for Success
Your Growth Hacking Outline
Session Six: Maximizing Results
The Path to Growth Hacking Success
Defining Success
Learning to Experiment
Making Connections: A Trial
Session Seven: Optimizing and Moving Forward
Optimizing
Ingredients for Optimization
Examining your Ingredients
Making Connections: Task Check
Resources and Inspiration
Searching for More Information Activity
Personal Action Plan
Course Summary
Recommended Reading List
Post-Course Assessment
Pre- and Post-Course Assessment Answer Keys
Pre-Course Assessment
Post- Course Assessment
Assignment Answer Keys
Session Two: Learning the Mindset
Session Four: Making the Match
Fully Customizable
Make any changes you like including easily taking our branding off and replacing it with yours.
Unlimited Users
Train as many participants at your location as you like - forever!
Unlimited Printing Rights
Print-on-demand only what you need for as many participants with no limits.
No Annual Renewal Fees
One-off pricing. Never pay again to use the materials.
Fully Customizable
Make any changes you like including easily taking our branding off and replacing it with yours.
Unlimited Users
Train as many participants at your location as you like - forever!
Unlimited Printing Rights
Print-on-demand only what you need for as many participants with no limits.
No Annual Renewal Fees
One-off pricing. Never pay again to use the materials.
