Articulate Storyline 360 source file
E-Commerce Management
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E-commerce is growing by double-digit percentages every year. Teach participants how to cash in on this developing market using the tips and tricks in this two-day e-commerce management program.
During this course, students will learn how to set up an e-commerce store step-by-step. Participants will also learn about exciting trends such as responsive web design, m-commerce, and social commerce. Students will be motivated by case studies and examples from real-life e-commerce businesses such as Amazon and Wal-Mart.
We’ve packaged this great content into a variety of formats. For the instructor, we offer a detailed instructor’s guide as well as pre-designed PowerPoint slides. Students will love the student manual, handouts, and quick reference guide. We’ve also included a marketing advertorial and course outline, as well as a self-study guide that matches with the eLearning version of this course.
How to Use This Guide
Session One: Course Overview
Session Two: Getting to Know E-Commerce
What is E-Commerce?
The Six Models
The Language of E-Commerce
Session Three: E-Commerce Building Blocks
What’s Your Goal?
The E-Commerce Business Plan
Making Connections
Session Four: Software Options and Solutions
Looking at the Options
Test Driving
Session Five: Building Your Online Store
Your Internet Address
Navigating Through Your Site
Building Effective Product Pages
Shopping Cart Features
Optimizing the Checkout Process
Additional Site Elements
Pre-Assignment Review
Session Six: The Finishing Touches
Testing, Launching, and Updating
Making Connections
Session Seven: Creating an Engaging User Experience
Designing Engaging Web Content
Building Relationships
Making Connections
Session Eight: Transaction Management
Session Nine: M-Commerce
Session Ten: E-Commerce Analytics
Key Metrics
Tools to Track Data
Making Connections
Session Eleven: Supporting Your E-Commerce Business
Making Connections
Session Twelve: Marketing Your E-Commerce Business
Creating a Marketing Plan
Essential E-Commerce Marketing Channels
Marketing with Social Media
Making Connections
Creating Promotions that Make You Money
Session Thirteen: Security and Fraud Awareness
Protecting Your Customers and Your Business
Intellectual Property on the Internet
Session Fourteen: Rules and Regulations
Trade Rules and Regulations
Privacy Regulations
Making Connections
Recommended Reading List
Post-Course Assessment
Pre- and Post-Assessment Answer Keys
Personal Action Plan
Storyline 360 Source File
Receive the full course in .story format and easily open in Articulate Storyline 360.
Fully Customizable
Make any changes you like including easily taking our branding off and replacing it with yours.
Unlimited Users
Train as many participants as you like. No limits.
No Annual Renewal Fees
One-off pricing. Never pay again to use the materials.
