SCORM file format
E-Commerce Management
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E-commerce is growing by double-digit percentages every year. Teach participants how to cash in on this developing market using the tips and tricks in this two-day e-commerce management program.
During this course, students will learn how to set up an e-commerce store step-by-step. Participants will also learn about exciting trends such as responsive web design, m-commerce, and social commerce. Students will be motivated by case studies and examples from real-life e-commerce businesses such as Amazon and Wal-Mart.
We’ve packaged this great content into a variety of formats. For the instructor, we offer a detailed instructor’s guide as well as pre-designed PowerPoint slides. Students will love the student manual, handouts, and quick reference guide. We’ve also included a marketing advertorial and course outline, as well as a self-study guide that matches with the eLearning version of this course.
How to Use This Guide
Session One: Course Overview
Session Two: Getting to Know E-Commerce
What is E-Commerce?
The Six Models
The Language of E-Commerce
Session Three: E-Commerce Building Blocks
What’s Your Goal?
The E-Commerce Business Plan
Making Connections
Session Four: Software Options and Solutions
Looking at the Options
Test Driving
Session Five: Building Your Online Store
Your Internet Address
Navigating Through Your Site
Building Effective Product Pages
Shopping Cart Features
Optimizing the Checkout Process
Additional Site Elements
Pre-Assignment Review
Session Six: The Finishing Touches
Testing, Launching, and Updating
Making Connections
Session Seven: Creating an Engaging User Experience
Designing Engaging Web Content
Building Relationships
Making Connections
Session Eight: Transaction Management
Session Nine: M-Commerce
Session Ten: E-Commerce Analytics
Key Metrics
Tools to Track Data
Making Connections
Session Eleven: Supporting Your E-Commerce Business
Making Connections
Session Twelve: Marketing Your E-Commerce Business
Creating a Marketing Plan
Essential E-Commerce Marketing Channels
Marketing with Social Media
Making Connections
Creating Promotions that Make You Money
Session Thirteen: Security and Fraud Awareness
Protecting Your Customers and Your Business
Intellectual Property on the Internet
Session Fourteen: Rules and Regulations
Trade Rules and Regulations
Privacy Regulations
Making Connections
Recommended Reading List
Post-Course Assessment
Pre- and Post-Assessment Answer Keys
Personal Action Plan
Unlimited Users
Train as many participants as you like - forever!
High-quality, interactive eLearning course
This course is well written, lots of interactivity and looks great.
SCORM 1.2 format.
Works with any SCORM compliant LMS. Other SCORM formats available.
One-off pricing
No renewal or licensing fees - never pay again to use this course.
