Digital Transformation: Strategy ensures organizations are fully prepared for the change of a digital transformation. This one-day course teaches participants about assessing their organization’s current position, setting goals and tracking progress, the power of data for decision-making and strategic planning, and the importance of customer-centricity.
It ensures participants understand that digital transformation should not be done on a whim, and it involves careful consideration of all aspects of the business. It helps participants know where to begin when deciding what technology will add value to their operation.
After this course, participants will feel confident in beginning to develop their own strategic plan for digital transformation.
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Session One: Course Overview
Course Overview
Learning Objectives
Pre-Assignment
Pre-Course Assessment
Session Two: Understanding Strategy and the Digital Landscape
Why Strategy Matters
Digital Landscape Overview
Digital Journey Strategies and Technologies
Session Three: Assessing the Current State
Asking the Right Questions
Understanding Swot
Swot's Relevance
Digital Journey SWOT
Session Four: Setting Goals and Measuring Progress
Setting S.M.A.R.T. Digital Objectives
SMART Goals
Defining Objectives and Key Results (OKRs)
OKR Goal Setting
Session Five: Aligning Business Strategy and Digital Plans
Understanding and Communicating Strategy
35-Word Strategy Challenge
Overcoming the Barriers
Case Study: Stellar Footwear's Digital Strides
Session Six: Data-Driven Decision Making
The Value of Data
Recognizing and Countering Personal Decision Biases
The Right Data
The Right Metrics
Making Data Accessible to All
Case Study: New Rue21
Session Seven: Customer-Centric Approach
How Will This Benefit the Customer?
Evaluating Customer Feedback Methods
Case Study
Session Eight: Implementation
Plan to Action
Pre-Assignment Review
Personal Action Plan
Course Summary
Post-Course Assessment
Pre- and Post-Course Assessment Answer Key
Pre-Course Assessment
Post-Course Assessment
Assignment Answer Key
Session Two: Understanding Strategy and the Digital Landscape
Session Three: Assessing the Current State
Session Four: Setting Goals and Measuring Progress
Session Five: Aligning Business Strategy and Digital Plans
Session Six: Data-Driven Decision Making
Session Seven: Customer-Centric Approach
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