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Digital Transformation: Strategy

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Digital Transformation: Strategy ensures organizations are fully prepared for the change of a digital transformation. This one-day course teaches participants about assessing their organization’s current position, setting goals and tracking progress, the power of data for decision-making and strategic planning, and the importance of customer-centricity.

It ensures participants understand that digital transformation should not be done on a whim, and it involves careful consideration of all aspects of the business. It helps participants know where to begin when deciding what technology will add value to their operation.

After this course, participants will feel confident in beginning to develop their own strategic plan for digital transformation.

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Session One: Course Overview

Course Overview

Learning Objectives

Pre-Assignment

Pre-Course Assessment

Session Two: Understanding Strategy and the Digital Landscape

Why Strategy Matters

Digital Landscape Overview

Digital Journey Strategies and Technologies

Session Three: Assessing the Current State

Asking the Right Questions

Understanding Swot

Swot's Relevance

Digital Journey SWOT

Session Four: Setting Goals and Measuring Progress

Setting S.M.A.R.T. Digital Objectives

SMART Goals

Defining Objectives and Key Results (OKRs)

OKR Goal Setting

Session Five: Aligning Business Strategy and Digital Plans

Understanding and Communicating Strategy

35-Word Strategy Challenge

Overcoming the Barriers

Case Study: Stellar Footwear's Digital Strides

Session Six: Data-Driven Decision Making

The Value of Data

Recognizing and Countering Personal Decision Biases

The Right Data

The Right Metrics

Making Data Accessible to All

Case Study: New Rue21

Session Seven: Customer-Centric Approach

How Will This Benefit the Customer?

Evaluating Customer Feedback Methods

Case Study

Session Eight: Implementation

Plan to Action

Pre-Assignment Review

Personal Action Plan

Course Summary

Post-Course Assessment

Pre- and Post-Course Assessment Answer Key

Pre-Course Assessment

Post-Course Assessment

Assignment Answer Key

Session Two: Understanding Strategy and the Digital Landscape

Session Three: Assessing the Current State

Session Four: Setting Goals and Measuring Progress

Session Five: Aligning Business Strategy and Digital Plans

Session Six: Data-Driven Decision Making

Session Seven: Customer-Centric Approach

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Each courseware title is a trainers' kit that comes with the following course components:

Instructor Guide

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Student Manual

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PowerPoint Deck

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Quick Reference Guide

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Choose from 81 courses available in Articulate Storyline (.story) format.

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