Fully Customizable Courseware For Trainers
Communications for Small Business Owners
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This customizable, comprehensive Communications for Small Business Owners training materials package covers everything that small business owners need to know about getting their message out there. Focusing on communicating with existing and potential customers, this is an essential skill that will help boost the number of customers and profits.
This two-day course includes information on developing and conveying an effective message through a variety of channels, including traditional media and social media.
These training materials include an instructor’s guide, student manual, PowerPoint slides, assessments, and so much more! Check out a sample?and see how we can make your next workshop easy and fun to present.
How to Use This Guide
Session One: Course Overview
Session Two: Key Communication Components
What Communication Is All About
Pre-Assignment Review
Session Three: The Building Blocks
Business and Marketing Strategy
Public Relations Plan
Working on the Plan
Elevator Pitch and Executive Summary
Developing Your Pitch
Practice Makes Perfect
Session Four: Your Communications Plan
Introduction
Selecting Your Communications Destination
Choosing a Communications Route
Making Connections
Establishing a Communications Vehicle
Developing an Approval Process
Inbound vs. Outbound: How Can We Help You?
Session Five: The Five C’s of a Successful Message
Be Clear
Be Concise
Be Complete
Be Correct
Be Compelling
Session Six: Communication Strategies
Setting a Goal for Each Communications Piece
Strengthening Your Core Message
Session Seven: Sharing Information Through Media Releases
Key Pieces of the Media Release
Drafting Your Message
Getting Into It
Session Eight: Communicating Online
Blogging Tips and Tricks
Making Connections
Connecting Through Social Media
Social Media Plan Worksheet
Session Nine: Using Stories to Communicate
The Importance of Story
Tell Me A Story
Session Ten: Polishers and Time Savers
Communication Fact Sheets
Getting It Together
Reduce, Re-Use, and Recycle
Session Eleven: Enhancing Your Results
Search Engine Optimization (SEO)
Optimizing Our Results
Taking Your Communication Pulse
Focusing on the Research
SWOT Analysis
Making Connections
Session Twelve: Maintaining Your Message in Crisis
Recommended Reading List
Post-Course Assessment
Pre- and Post-Assessment Answer Keys
Personal Action Plan
Everything you need to deliver amazing training
Each courseware title is a trainers' kit that comes with the following course components:
Instructor Guide
Velsoft Instructor Guides are the core of each training course. Our Instructor Guides lay out the training in simple, easy-to-follow instructions. You can also customize the Instructor Guides in order to personalize your training.
Student Manual
Each Instructor Guide - for each course - is paired with a Student Manual that you can present to your participants. This customizable Student Manual gives each participant the ?student? version of the course you will be teaching.
PowerPoint Deck
Courseware from Velsoft is designed to give you everything you need for use in the classroom or for your workshop. This includes the PowerPoint versions of all the courses, prepared for you in advance.
Quick Reference Guide
Quick Reference Guides are a favorite tool for trainers to provide to their learners. Each Quick Reference Guide summarizes the most important elements in each courseware title down to two pages.
Fully Customizable
Make any changes you like including easily taking our branding off and replacing it with yours.
Unlimited Users
Train as many participants at your location as you like - forever!
Unlimited Printing Rights
Print-on-demand only what you need for as many participants with no limits.
No Annual Renewal Fees
One-off pricing. Never pay again to use the materials.
