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Building an Online Business
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The internet has changed the way that we work, live, shop, and play. This one-day Building an Online Business course walks’students through the process of planning and launching their own online business.
Workshop participants will learn how to: identify opportunities for an online business; find resources to support an online business; create a business strategy that includes a business plan, budget, and marketing plan; begin setting up a website, mobile presence, and storefront with e-commerce support; decide whether or not an online business can benefit from joining an online marketplace; and market an online business using social media and the internet.
How to Use This Guide
Session One: Course Overview
Session Two: How Online Businesses Can Benefit You
Session Three: Laying the Groundwork
Who Are You?
Pre-Assignment Review
Session Four: Creating a Business Plan
Creating a Business Plan
Sample Business Plan
Gathering Resources
Session Five: Breaking Down the Plan
Creating a Marketing Plan
Creating Financial Projections
Raising Startup Capital with Crowdfunding
Session Six: Building Your Online Business
The Basic Elements
Creating a Website
Checking Out the Sites, Part One
E-Commerce Options
Creating a Mobile Presence
Checking Out the Sites, Part Two
Joining Online Marketplaces
Session Seven: Internet Marketing Basics
Social Media Strategies for Success
Building Relationships
Recommended Reading List
Post-Course Assessment
Pre- and Post-Assessment Answer Keys
Personal Action Plan
Storyline 360 Source File
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No Annual Renewal Fees
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