Fully Customizable Courseware For Trainers
Branding: Creating and Managing Your Corporate Brand
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A good brand is much more than an attractive image combined with some witty type. It must reflect the heart and soul of a company’s product or service, and offer a promise the business can live up to. This two-day Corporate Branding training course covers the basics of branding, getting participants on the road to creating a perfect brand.
This course includes:?how to develop a visual identity from start to finish, from writing a mission, vision, and style statement for a brand, and understanding the basics of creating a visual identity, to?effectively planning internal and external brand launches, and how to monitor and evaluate a brand and respond to the results.
Velsoft’s Corporate Branding training materials are completely customizable and allow trainers to deliver a course that reflects their corporate brand, too! Buy courseware once, brand it, and then train as much as you like. All Velsoft Training Materials’ packages come complete with an instructor guide, student manual, PowerPoint slides, quick reference guide, and much more.
How to Use This Guide
Session One: Course Overview
Session Two: Defining Branding
Defining Brands and Branding
Characteristics of a Strong Brand
Session Three: What Are You All About?
Identifying Your Products and Features
Identifying Your Values
Individual Exercise
Session Four: Creating a Mission
What a Mission Statement is All About
Time for Reflection
Session Five: Creating a Vision of the Future
Session Six: Positioning Your Brand
Identifying Your Ideal Position
Positioning Workout
Session Seven: Developing Your Style
Writing a Style Statement
Style Exercise
Session Eight: Developing a Brand Name and Slogan
The Forward-Facing Elements
Developing Your Brand Name
Developing a Slogan
Session Nine: Creating a Visual Identity
Graphic Design 101
Types of Visual Identities
Pop Culture Test
Session Ten: Living Your Brand
Transforming Your Employees into Ambassadors
Understanding Touchpoints
Creating a Unique Experience at Each Touchpoint
Session Eleven: Connecting with Customers
Session Twelve: Launching Your Brand
Session Thirteen: Taking Your Brand’s Pulse
Session Fourteen: Performing a SWOT Analysis
What Does SWOT Stand For?
Sample SWOT Analysis
Session Fifteen: Measuring Brand Health with a Balanced Scorecard
Session Sixteen: Middleton’s Brand Matrix
Understanding the Matrix
Using the Matrix
Session Seventeen: Interpreting Evaluation Results
Session Eighteen: Keeping the Brand Alive
Refreshing and Re-Launching
Taking on a Total Re-Brand
Case Study
Session Nineteen: Going Beyond the Brand
Understanding Brand Architecture
Understanding Brand Extension
Recommended Reading List
Post-Course Assessment
Pre- and Post-Assessment Answer Keys
Personal Action Plan
Everything you need to deliver amazing training
Each courseware title is a trainers' kit that comes with the following course components:
Instructor Guide
Velsoft Instructor Guides are the core of each training course. Our Instructor Guides lay out the training in simple, easy-to-follow instructions. You can also customize the Instructor Guides in order to personalize your training.
Student Manual
Each Instructor Guide - for each course - is paired with a Student Manual that you can present to your participants. This customizable Student Manual gives each participant the ?student? version of the course you will be teaching.
PowerPoint Deck
Courseware from Velsoft is designed to give you everything you need for use in the classroom or for your workshop. This includes the PowerPoint versions of all the courses, prepared for you in advance.
Quick Reference Guide
Quick Reference Guides are a favorite tool for trainers to provide to their learners. Each Quick Reference Guide summarizes the most important elements in each courseware title down to two pages.
Fully Customizable
Make any changes you like including easily taking our branding off and replacing it with yours.
Unlimited Users
Train as many participants at your location as you like - forever!
Unlimited Printing Rights
Print-on-demand only what you need for as many participants with no limits.
No Annual Renewal Fees
One-off pricing. Never pay again to use the materials.
