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Creating A Google AdWords Campaign
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Creating A Google AdWords Campaign training materials are designed for teaching small business owners basic techniques for setting up and understanding how to capitalize on Google AdWords and pay per click (PPC) advertising. In this one-day training course, participants will learn how Google AdWords work, what PPC means, the importance of correctly setting an AdWords budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.
Participants can immediately apply what they learn and get started with their own AdWords campaign. Google AdWords PPC Training materials include our comprehensive instructor’s guide, a student workbook that makes a great reference tool for learners, pre-formatted slides, a handy quick reference guide, and more!
Purchase courseware today, and in addition to helping your learners, you can even design your own AdWords campaign!
How to Use This Guide
Session One: Course Overview
Session Two: Understanding AdWords Lingo
First Up, SEO
Pre-Assignment Review
AdWords Defined
How PPC Works
Session Three: Creating an AdWords Strategy
Planning
Choosing Keywords
Getting Good with Keywords
Long Tail and Short Tail
Understanding Ad Groups
Session Four: Creating a PPC Campaign
Setting Your PPC Budget
The Quality Score
Session Five: Designing Your Ads
Choosing Your Language
Persuasive Techniques
Keeping Your Eyes Open
Structuring your Ad
Session Six: Looking at Success
Understanding Key Metrics
Higher Clickthrough Rates (CTR) Help
Setting Up Split Tests
Using Google’s Display Network (GDN)
When to Ask for Help
To Be Continued
Recommended Reading List
Post-Course Assessment
Pre- and Post-Assessment Answer Keys
Personal Action Plan
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Each courseware title is a trainers' kit that comes with the following course components:
Instructor Guide
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Student Manual
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PowerPoint Deck
Courseware from Velsoft is designed to give you everything you need for use in the classroom or for your workshop. This includes the PowerPoint versions of all the courses, prepared for you in advance.
Quick Reference Guide
Quick Reference Guides are a favorite tool for trainers to provide to their learners. Each Quick Reference Guide summarizes the most important elements in each courseware title down to two pages.
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