Corporate trainers are always looking for ways to help sales professionals overcome customer objections and convert them to a sale. In this one-day training workshop, Building Trust to Win the Sale, you will help participants work through objections effectively and convert those prospects to sales. You’ll help them plan and prepare for objections so that they can handle customer concerns, reduce the number of objections they encounter, and improve their averages at closing sales. Specific learning objectives include the following:
- Identifying the steps in building credibility
- Identifying the objections encountered most frequently and learning how to manage them
- Using proven rebuttals that get the sale back on track
- Learning how to recognize when a prospect is ready to buy
In this interactive training courseware package you’ll find the following training material components: a detailed instructor’s guide, student workbook, pre-assignment, assessments, pre-formatted slides, a template for your training advertisement, certificates, personalized action plan, and more. You can purchase and download this courseware instantly, or purchase it as part of a bundle. Let us know how we can help you to deliver!
Session One: Course Overview
Course Overview
Learning Objectives
Pre-Assignment
Pre-Course Assessment
Session Two: Building Credibility
First Impressions
Session Three: The Competition
Addressing the Competition
Session Four: Critical Communication Skills
Active Listening
Listening for Accuracy
Powerful Questions
Session Five: Observation Skills
What to Look For
Session Six: Handling Customer Complaints
Find Complaints and Fix Them
Change the Outcome
Session Seven: Overcoming Objections
What are Objections?
Pre-Assignment Review
Session Eight: Handling Objections
Universal Strategies
Specific Strategies
Session Nine: Pricing Issues
Handling Pricing Objections
Skill Building Exercise
Reflection
Session Ten: The Benefits of Teamwork
Understanding the Value of Teamwork
Session Eleven: Buying Signals
Reading the Signs
Session Twelve: Closing the Sale
Closing Techniques
Activities to Close the Sale
Sell it to Me
Presentations
Personal Action Plan
Course Summary
Recommended Reading List
Post-Course Assessment
Pre- and Post- Course Assessment Answer Keys
Pre-Course Assessment
Post-Course Assessment
Assignment Answer Key
Session Two: Building Credibility
Session Four: Critical Communication Skills
Session Six: Handling Customer Complaints
Session Seven: Overcoming Objections
Session Eight: Handling Objections
Session Nine: Pricing Issues
Session Ten: The Benefits of Teamwork