Making Your Business Better is a one-day course that provides your students with a comprehensive overview of the knowledge and skills need to ensure the viability of businesses in today’s world. The course material applies equally to product- and service-based enterprises.
The eight sessions of Making Your Business Better will introduce positioning and pricing; and guidance on marketing, relationship selling, and negotiation. Practical information on requests for proposals, project management, team building, and strategic planning is also incorporated into the course.
Velsoft training packages are fully customizable and come complete with an instructor guide, student manual, self-study guide, quick reference guide, PowerPoint slides and marketing material. This course can also be combined the eLearning version for a true blended learning experience.
Session One: Course Overview
Course Overview
Learning Objectives
Pre-Assignment
Pre-Course Assessment
Session Two: Positioning and Pricing
Knowing What you Sell
Knowing What You Sell Activity
Examining the Positioning
Supply Chain Activity
Elements of Pricing
Pricing Activity
Session Three: Marketing
Your Business Culture
Elements of Culture Activity
Understanding Your Customers
Brainstorming Activity
Marketing Essentials
Your USP Activity
Your Marketing Outline
Session Four: Selling and Negotiating
Making the Sale
Relationship Model of Selling
Relationship Model Activity
Elements of Negotiation
Social and Emotional Intelligence
Styles of Negotiation
Negotiating Style Activity
Session Five: Request for Proposals (RFPs)
Understanding Proposals
Responding to an RFP
RFP Activity
Session Six: Project Management
Elements of Project Management
Brainstorming Activity
Creating a Project Plan
Work Structure Breakdown
Work Breakdown Structure
Organizing the Tasks
Work Breakdown Structure Revisited
Session Seven: Team Building and Productivity
Individual Relationship Skills
Good Relationship Skills Activity
Healthy Workplace Culture
Workplace Culture Activity
Core Values
Core Values
Building a Team
Leadership Skills
Session Eight: Strategic Planning
Strategic Planning
Ingredients of a Good Strategic Plan
USP Review
Core Values/Guiding Principles
Core Values Revisited
Guiding Principles Revisited
Assembling the Action Plan
Assembling the Action Plan Activity
Summary
Recommended Reading List
Post Course Assessment
Pre-and Post-Assessment Answer Key
Pre-Course Assessment Answer Key
Post-Course Assessment Answer Key
Personal Action Plan